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What AT&T’s Acquisition of AppNexus Means

AT&T has acquired digital advertising technology company AppNexus, it said Monday, signaling that the telecom giant is looking to become a bigger player in digital advertising and siphon digital ad...

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Once Again, Tiffany Haddish Will Help You Gleefully Part With Your Money for...

For those of us squarely in the "Tiffany Haddish Can Do No Wrong" camp, a new series of Groupon ads shows that, even in 15 seconds, she can reel you in. The star of The Last O.G. and one of the hardest...

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The Trade Desk Releases New AI Tools Meant to Open Up Black Box Programmatic

The Trade Desk is using artificial intelligence to give marketers a clearer picture of where their programmatic dollars actually go. The ad platform announced three new tools on Tuesday meant to...

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Inside Snapchat and Artist Christian Marclay’s Sound-Inspired Cannes...

It's been more than a year since Snap Inc. CEO Evan Spiegel rebranded Snapchat as a camera company. The company certainly has changed the way we see the world through the lens of social media. It's...

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Influencer-Only Mural Promo in L.A. Just Makes Everyone Mad

We know dumb ideas can still make for brilliant marketing if they manage to catch fire, and that might just be the case with an "influencer-only" mural recently unveiled in L.A. The mural, which is...

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How P&G’s ‘The Talk,’ a Grand Prix Winner in Film, Brought a New Level of...

CANNES, France--It is a short film that is incredibly specific--pointedly so--to this moment in America, but "The Talk" clearly has resonance far beyond one country. The video, created as part of...

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KFC’s Recipe for Marketing Success Is No Secret—Innovate While Respecting...

CANNES, France--Most people have a favorite Kentucky Fried Chicken (KFC) Colonel. From Rob Riggle's frenetic energy to Rob Lowe's cool space vibe to the awesome country legend Reba McEntire, the list...

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Michelob Ultra Is Giving 95 Beer Lovers a Chance to Run the NYC Marathon

Michelob Ultra is making its fans consider a wild question: How far would you run for an ice-cold beer? For those who'd run 26.2 miles (yes, that's a full marathon), the brand has a unique opportunity:...

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Unilever Says No More Fake Followers and Bots. Influencers Cheer, and...

Unilever's CMO Keith Weed kicked off Cannes with a big announcement: The company would make an effort not to work with influencers who had fake followers or used bots to grow their accounts. But the...

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It’s Time for Brands to Go Back to Basics and Entice Consumers With Strong...

According to Experience Dynamics, 52 percent of users said a bad mobile experience made them less likely to engage with a company while 79 percent of people who don't like what they find on a site will...

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Facebook Codeless Events Setup for Apps Is Now Available

Facebook Tuesday announced the availability of codeless events setup for applications, which was initially revealed at its F8 annual developer conference in San Jose, Calif., in May. The latest version...

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PMG Rebrands Around New Mantra: Digital Made for Humans

Fort Worth, Texas-based indie agency PMG has rebranded around a new tagline, "Digital Made for Humans," as it seeks to implement a more personalized strategy to data-fueled media planning and buying....

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Your Social Media Data May Be Around for Much Longer Than You Think

It's no secret that people are becoming increasingly disillusioned with Facebook. It's clunky and obsolete. The advertising is creepily targeted. The news it promotes is of questionable legitimacy. It...

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It’s Time for Cannes to Shift Its Finale Focus Away From Film

Perusing the work at the Palais des Festivals last week, I was once again struck by the breadth and sophistication of our industry's creative output. The product innovation, design, experiential and so...

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Facebook Just Reopened the Door for Cryptocurrency Ads From Pre-Approved Brands

The blanket ban on cryptocurrency ads that Facebook announced in late January is no longer in effect, but that doesn't mean every company with "coin" at the end of its name can flood the social network...

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Pizza Hut Sends $227 Million Creative Account to GSD&M

Pizza Hut selected GSD&M as its creative agency of record, following a review launched in March that saw the brand part ways with incumbent Droga5. The brand informed GSD&M of its decision...

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The ‘Period Sex Blanket’ From Thinx Continues the Battle Against Menstruation...

When the #BloodNormal campaign by Bodyform, advocating for more frank discussion of periods, won two top prizes at the Cannes Lions last week, it seemed to mark a cultural turning point in terms of the...

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Video Chat Comes to Instagram Direct

Three Instagram features that were announced at Facebook's F8 annual developer conference in May--video chat in Instagram Direct, the addition of topic channels to the Explore tab and new camera...

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Donald Glover Narrates This Simple, Illustrated PSA About Sexual Harassment...

If you're still on the fence about what sexual harassment in the workplace looks like (or sounds like), let Donald Glover break it down for you. The multi-talented Glover has lent his voice to an...

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Intel’s Fleet of Drones Is Back. This Time, They’re Celebrating Pride

With 300 drones, Intel lit up the sky to celebrate Pride month and to also show an ode to one of its LGBTQ employees. Intel's infamous drone light shows, which have taken over skies for the Super Bowl,...

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