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‘You Want Me to Write FCK on a Bucket?’ How KFC’s PR Crisis Became a Print Ad for the Ages

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CANNES, France--Few things in life feel better than a perfectly timed obscenity. And luckily for KFC U.K. and Ireland, the brand found exactly that. When the chain faced widespread store closures due to a severe and unexpected chicken shortage, it had all the makings of a PR disaster--the kind some brands never truly recover from....

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