Fox Enters the Wrestling Ring, Picking Up WWE’s SmackDown Live Starting in...
21st Century Fox still doesn't know whether Disney or Comcast will be its new parent company, but Fox Broadcasting's sports-heavy future has been solidified with a new five-year deal to bring WWE's...
View ArticleActors Grudgingly Entered a Stereotypical Casting Call, Then Learned Why They...
Fresh off the Cannes Lions, where a significant portion of awarded work either broke stigmas or illustrated greater representation, the Unstereotype Alliance in partnership with the United Nations...
View ArticleFacebook Is Testing a Way for Users to Hit the Snooze Button on Specific...
Spoiler alert: Facebook just began testing a feature that can help you avoid spoilers or, basically, any topic you don't want to see in your News Feed. News Feed product manager Shruthi Muraleedharan...
View ArticleThere’s a Reason You Want Subway, But Can’t Figure Out Why
You're hungry. Then, all of a sudden, there's a hankering for Subway but, for the life of you, you can't figure out why. A new campaign for the brand, leveraging some clever stealth techniques, might...
View ArticleTwitter Says It’s Identifying and Suspending More Bots and Spam Accounts
Twitter announced several updates in its efforts to thwart "inauthentic accounts, spam and malicious automation," highlighted by requiring email addresses or phone numbers when new accounts are...
View ArticleFacebook’s Largest Fundraiser to Date Inspires 2 New Features
Reunite an immigrant parent with their child: Fundraiser for RAICES has become Facebook's largest fundraiser to date, and it spurred the social network to add two new features to its fundraisers tool....
View ArticleOn the Adweek Podcast: What Happened at Cannes
Cannes Lions has come to an end, which means the traveling Adweek team are back and ready to recap everything that went down in the South of France. This week on Adweek's podcast Yeah, That's Probably...
View Article‘You Want Me to Write FCK on a Bucket?’ How KFC’s PR Crisis Became a Print Ad...
CANNES, France--Few things in life feel better than a perfectly timed obscenity. And luckily for KFC U.K. and Ireland, the brand found exactly that. When the chain faced widespread store closures due...
View ArticleFiat Chrysler Launches Major, Music-Filled Summer Campaign Across 5 Brands...
Fiat Chrysler Automobiles is ready to cruise into the summer months with a major new marketing campaign that's all about music. Today, the company dropped new creative across five brands (including...
View ArticleIs Every Food Influencer Screaming About Ghee? Thanks to Organic Valley’s Ad...
Even a fairly proficient home cooks can get stumped by ingredients they're not familiar with. Ghee? What the hell is ghee? And how do I use it? It's basically clarified butter--mystery solved!--and all...
View ArticleFacebook Updates Its Test of Subscriptions in Instant Articles
Facebook began testing subscriptions in Instant Articles with 10 publisher partners last October, and Wednesday, the social network provided an update, as well as a look at what's ahead. Head of news...
View ArticleAlexandria Ocasio-Cortez Went DIY on Her Campaign Ad, and It’s a Runaway Hit
On Tuesday, Alexandria Ocasio-Cortez shocked the system and the nation by handily defeating 10-term incumbent Democrat Joe Crowley in New York's 14th congressional district, an area that represents...
View ArticleHow Music Can Foster an Emotional Connection Between Brands and Audiences
As online video consumption keeps reaching more mind-boggling measures, visual storytelling is becoming a must in modern advertising and marketing. However, before devising your next cunning video...
View ArticleFacebook Is Continuing to Pump New Features Into Its Stories
Facebook added four new features to Facebook Stories: the ability to start a group conversation about them on Messenger, Reactions, two new interactive stickers and the ability to view Messenger...
View ArticleShooting Reported at Capital Gazette Newspaper in Maryland
Five people are dead and several others "gravely injured" after a gunman opened fire inside the newsroom of a newspaper in Annapolis, Md. The Bureau of Alcohol, Tobacco, Firearms and Explosives tweeted...
View ArticleFacebook and Twitter Are Debuting Tools to See Who’s Behind Every Single Ad...
To help improve ad transparency, Facebook and Twitter are each rolling out their own respective tools so people can see all of the ads served to them. Just minutes apart, the companies today announced...
View ArticleSaudi Women Can Have It WhoppHER Way in Celebration of New Driving Law
Add another brand celebrating women driving in Saudi Arabia. Burger King is offering a free Whopper sandwich for every woman behind the wheel who goes through its drive-thrus in the kingdom. The...
View ArticleIt’s 2018—Does Your Google Home Know Where Your Children Are?
Earlier this month, a baby boy in the UK said his first word--it was Alexa. As technology continues to evolve and become more intelligent, people aren't ignorant about the impact it's having on...
View ArticleWPP Hires Lawyers to Probe Emails Sent to Current, Former Employees Following...
Erik Oster contributed to this report. WPP has hired two outside law firms to investigate several anonymous, encrypted emails sent to its current and former employees, which came from a WhatsApp group...
View ArticlePinterest Just Made It Easier to Save Pins on Desktop
Pinterest introduced a tweak to speed up the process of saving Pins on desktop. Rather than taking three clicks--clicking the save button, picking a board and clicking the save button again--users can...
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