Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 7988

Despite the Last-Minute Loss of Roseanne Ad Revenue, ABC Sees Upfront Increases

0
0
What do you do if you're a TV ad sales chief and you lose your biggest upfront bargaining chip just as negotiations begin? If you're Disney-ABC's Rita Ferro, who had expected to go into upfront talks with TV's No. 1 comedy in the 18-49 demo, Roseanne, only to see ABC cancel the show in May...

Viewing all articles
Browse latest Browse all 7988

Latest Images

Trending Articles





Latest Images