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Despite the Last-Minute Loss of Roseanne Ad Revenue, ABC Sees Upfront Increases

What do you do if you're a TV ad sales chief and you lose your biggest upfront bargaining chip just as negotiations begin? If you're Disney-ABC's Rita Ferro, who had expected to go into upfront talks...

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Instagram Is Letting People Know When Their Friends Are Available to Chat on...

The corporate synergy between Facebook Messenger and Instagram keeps coming, as the latter introduced a feature that has been available on the former for quite some time. Instagram announced in a blog...

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LinkedIn Beefed Up Its Messaging Features

LinkedIn added several new features to its messaging Thursday. Director of product, messenger and groups Chris Szeto provided details on all of the updates in a blog post. Users now have more...

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Chatbooks’ Snarky Parenting Videos Are Viral Gold, But Fans Said Something...

Move over, Real Mom. It's time to make room for Real Dad. Until now, the witty videos for Chatbooks, a subscription photo book service, have featured a character dubbed "Real Mom" front and center as...

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How Brands Can Use Research to Hone a Design or Logo

The role of research in the logo design process can be a contentious issue. At its best, research reveals customers' broader relationship with the brand, its strengths and gaps, possibilities and...

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LinkedIn: Here’s How to Save a Post as a Draft

LinkedIn now allows users to save an unfinished post as a draft and come back and finish it later on. Our guide will show you how this works. Note: These screenshots were captured in the LinkedIn...

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Versace’s New Ad Record May Not Be Real, But These Five Are

With 54 models of various genders and ethnicities lined up next to each other, including well-known stars like the Hadid sisters, Versace is claiming that it is the longest-ever image used in an ad....

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Apple Agency TBWA\Media Arts Lab Welcomes New Managing Director in Los Angeles

TBWA\Media Arts Lab, TBWA's dedicated Apple agency, has hired Julian Cheevers as managing director for its Los Angeles office. In the role, Cheevers will oversee Los Angeles office operations,...

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Dark Political Ad Suggests Russians, Neo-Nazis and Billionaires Are the Only...

Americans may claim to hate political ads (especially negative ones), but repeated surveys show that they work. Just ask Donald Trump and Facebook, which reportedly used the president's 2016 campaign...

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Here Are Our 10 Favorite TV-Themed Comic-Con 2018 Activations

Comic-Con 2018 is underway in San Diego, as hundreds of entertainment brands converge on and near the San Diego Convention Center in an effort to woo attendees. The event has become an essential stop...

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OkCupid CMO Says Its ‘DTF’ Campaign Boosted Buzz 50%, But Isn’t Welcome...

In the crowded category of dating apps, OkCupid has rarely been one of the most high-profile options, but its recent "DTF" campaign seems to be working at changing that. Created by Wieden + Kennedy New...

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Instagram’s Hippest Grandma Lives Large in a New Campaign for an Investing App

She's not your typical Instagram influencer, but 90-year-old Baddie Winkle might just be the most badass. Now, with her 3.7 million followers and penchant for posing in colorful swimsuits and lingerie,...

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Dove Finds a Perfect Partner for Its Self-Esteem Message in Cartoon Network’s...

Since 2004 Dove has worked diligently to reframe how young people view and accept their bodies via the Dove Self-Esteem Project. It was designed in response to studies that found over half of young...

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Goodby Silverstein & Partners Snags Back Agency Alum to Lead Innovation

Goodby Silverstein & Partners has hired back agency alum and star creative Adam Reeves as director of innovation. Reeves had served as a creative director at the Omnicom-owned shop from 2012 to...

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Second Quarter TV Scatter Ad Market Revenue Jumped 11% Over 2017

The World Cup helped boost national TV advertising revenue in the second quarter, according to new data from Standard Media Index. National advertising revenue was up 5 percent year over year in the...

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With a Refreshing Look at the ‘Human Side of Military Life,’ These Credit...

Active military, veterans and their families have a lot on their minds, including how they can be successful financially. Money can be a serious subject but Navy Federal Credit Union, of late, has...

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More Personalization Was Added to Profiles in Workplace by Facebook

Workplace by Facebook revealed some new features aimed at boosting collaboration by employees using the social network's answer to Slack. Product marketing manager Sabrina Morsello introduced the new...

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5 Rules for Creating a Compelling User Experience for Your Customers

Want to create a compelling user experience for your customers? Follow these five rules. Know your users Before you can design a pleasing user experience, you need to know what users actually want....

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Q&A: Frog Design’s Creative Chief on the Role of UX and Brand Purpose

Oonie Chase, executive creative director at Frog Design, likens design to being in a relationship. Relationships, like design, are not just the big romantic moments, but the small "unsexy things you do...

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Agencies Discuss the Art and Pains of Marketing for the Lucrative Pharma...

Pharma marketing is complicated. The task of promoting medicine presents regulatory risks and financial uncertainties unlike those in any other commercial space, yet some notable agency networks...

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