OkCupid CMO Says Its ‘DTF’ Campaign Boosted Buzz 50%, But Isn’t Welcome Everywhere

In the crowded category of dating apps, OkCupid has rarely been one of the most high-profile options, but its recent "DTF" campaign seems to be working at changing that. Created by Wieden + Kennedy New York under the brand's first CMO, Melissa Hobley, the ads recast DTF--typically meant as a derogatory term for women who...