Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 10118

Inside the Rise and Fall of ‘Christmas in July’ Sales

$
0
0
Believe it or not, Amazon did not invent the mid-July sale. Instead, in 2015, it branded its midyear sale as Prime Day and created its own retail holiday. But summer is a notoriously slow period for retail, as consumers invest more in experiences like vacations than physical goods. And that's why retailers have long used...

Viewing all articles
Browse latest Browse all 10118

Latest Images

Trending Articles





Latest Images