Smart Technologies and Digital Assistants Are Helping Utilities Engage With...
A decade ago, long before the Internet of Things was an industry buzzword, Reliant, a Texas-based energy company owned by NRG, began installing smart meters in homes across central and eastern Texas to...
View ArticleWant to Reach a Niche Audience? These Geek Retailers Created a Blueprint for...
A long time ago, in a galaxy far away, finding a single Star Wars T-shirt for women was harder to find than Luke Skywalker. Women and girls who loved the franchise instead settled for a small men's...
View ArticleWhat’s the State of Brand Safety in 2018?
At the Cannes Lions Festival of Creativity in June, Unilever CMO Keith Weed, a leader in the ad industry's attempts to tackle a fragmented and opaque ad environment, gave brands a warning: lose trust...
View ArticleInfographic: Measuring Brands’ Digital Performance Against Their Rivals
Savvy marketers know that while having a high-quality product is important, it's not the only aspect a brand needs to be successful. Brands now have access to more data than ever before, which is...
View ArticleHow Brands Can Tap Into Hive Mind Mentalities for New Sources of Inspiration
In an era of constant behavioral transformation, increasing marketing complexity and absurd political theater, tapping into the wisdom of the crowd can often help to provide a calming source of...
View ArticleInside the Rise and Fall of ‘Christmas in July’ Sales
Believe it or not, Amazon did not invent the mid-July sale. Instead, in 2015, it branded its midyear sale as Prime Day and created its own retail holiday. But summer is a notoriously slow period for...
View ArticleThis New Company Is Tapping Instagram and AI to Power the Next Era of Shopping
In an era when influencers can rack up a quarter of their annual income during Nordstrom's anniversary sale, it was only a matter of time before a company introduced a way to sell the fashionista...
View ArticleAgency Apologizes for Promoting Burgers on Twitter With an Image of a...
Michael Valor, founder of Raleigh-Durham, N.C.-based digital agency Valor Media, issued a series of apologies on social media following reports about a tweet that his shop posted to promote client...
View ArticleWalmart and Amazon Expand Grocery Delivery
In select locations across the country, it just got a lot easier to shop for groceries. Walmart has extended its grocery delivery partnership with logistics company Postmates to serve San Diego and the...
View ArticleThis Incredible 360 Video Inside a Mission: Impossible Stunt Makes Other...
Those coddled actors, making millions of dollars in front of a green screen. And what about the ones who make their stunt people do all of the hard work? But you might feel a bit more respect after...
View ArticleFake Love’s Lead Creative Technologist on the Power of Combining Art and Tech
When Jasmin Rubinovitz isn't at work, you might find her playing with mud. Rubinovitz spent her undergraduate years studying computer science and ceramic design. There, she came to an epiphany--the...
View ArticleEcommerce Execs Gather in Seattle for Adweek’s Buyer-Seller Meetup
Retail is evolving rapidly, and so are the services cropping up to help brands and advertising agencies improve their digital sales efforts. Enter Ignite: eCommerce, where Adweek gathered executives on...
View ArticlePeterson Milla Hooks Wants to Put the Joy Back in the Retail Experience
For nearly three decades, Peterson Milla Hooks (PMH), the agency behind Target's iconic bull's-eye, has worked with blue-chip retailers such as Gap, JCPenney and Sephora. Today, it counts Kohl's and...
View ArticleVideo: Inside the Revamped Fox News Newsroom and Why ‘the Timing Was Perfect’...
Fox News Channel's multimillion dollar investment in a new newsroom and studio space is about more than a modernization of its news operation. "It was a fresh start," said Warren Vandeveer, svp of...
View ArticleInterbrand Creates 2 New C-Suite Roles Focused on Culture and Talent
Omnicom's global brand consultancy, Interbrand, announced today the promotions of Rebecca Robins and Georgina Collins in two newly-created roles: chief learning and culture officer and global chief...
View ArticleNot Leveraging Social Media? Your Growth Hacking Efforts Won’t Succeed
Did you take a trip to the International House of Burgers in June? Brands and users alike roasted IHOP for its social media play (temporarily changing its name to IHOb to promote its new burger line),...
View ArticleTroy Young Named New President of Hearst Magazines
Troy Young was named president of Hearst Magazines today after leading the company's digital team for years, during which he unified the print and digital titles. Young had been president of Hearst...
View ArticleFacebook Teamed Up With Rockstar Games to Add In-Stream Rewards to GTA Online
At the Game Developers Conference in March, Facebook revealed its new Games SDK for PC game development. Part of the software-development kit is a feature called in-stream rewards, which allows...
View Article6 Ways Clients Can Support Their Agencies and Foster a Stronger Partnership
About 10,000 articles will tell you what clients need from their agencies. Trust. Flexibility. Creativity. Innovation. Thought leadership. Value. Focused expertise. Strategic insight. Agility. Seamless...
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