What the MediaMonks Bidding War Revealed About the Evolution of the Holding Company Model

Earlier this month, Martin Sorrell officially outbid his former holding company, WPP, to acquire digital production company MediaMonks for an estimated $350 million. In a statement, Sorrell hinted at his future strategy by saying the acquisition "represents a significant step in building a new age, new era, digital agency platform for clients." Within the global...