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What the MediaMonks Bidding War Revealed About the Evolution of the Holding Company Model

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Earlier this month, Martin Sorrell officially outbid his former holding company, WPP, to acquire digital production company MediaMonks for an estimated $350 million. In a statement, Sorrell hinted at his future strategy by saying the acquisition "represents a significant step in building a new age, new era, digital agency platform for clients." Within the global...

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