Pros and Cons Behind the New Social Networks That Are Attempting to Pick Up...
Understatement of the year: People are upset with Facebook. From the way they've handled data and privacy to fake news to changing algorithms, it has been a tough year for the social network. However...
View ArticleTwitter Is Tightening Up Developers’ Access to Its APIs
Twitter is taking steps to clean up its image and avoid its own version of the Cambridge Analytica data scandal, announcing that it removed more than 143,000 applications that violated its policies...
View ArticleHow NYT’s The Daily Grew to 5 Million Monthly Listeners and Became a Breakout...
After launching its daily news audio show, The Daily, about a year and a half ago, The New York Times started its first marketing campaign to garner more listeners. Hosted by NYT reporter Michael...
View ArticleHBO Is Finally Making a Movie That Will Wrap Up Deadwood
Twelve years after it last aired, Deadwood is getting ready to return to HBO. Casey Bloys, the network's president of programming, said at the Television Critics Association's summer press tour that...
View ArticleWhat the MediaMonks Bidding War Revealed About the Evolution of the Holding...
Earlier this month, Martin Sorrell officially outbid his former holding company, WPP, to acquire digital production company MediaMonks for an estimated $350 million. In a statement, Sorrell hinted at...
View ArticleNBCUniversal Finishes Its $6 Billion-Plus Upfront With 5% Volume Increases
The more things change for NBCUniversal, the more they stay the same. While owner Comcast was busy playing high-stakes poker with Disney, with 21st Century Fox as the jackpot, the company stayed...
View ArticleA-B In-Bev Shakes Up Its Leadership Structure With New Global CMO
Anheuser Busch In-Bev is reorganizing its leadership team. The company has tapped a new global CMO, Pedro Earp, who will assume the role from Miguel Patricio, who will now serve as the company's chief...
View ArticleLinkedIn: Here’s How to Name an Existing Group Conversation
Did you know LinkedIn allows you to name your group conversations? For instance, if you have multiple conversations containing your coworkers, you may wish to name these conversations to keep track of...
View ArticleHow Consultancies Can Avoid Devaluing Themselves When Entering Into...
The cost for strategic management consulting is much higher than the cost of media buying at typical agencies. So, why then, would a management consulting firm like Accenture want to move "down-market"...
View ArticleHow a Small Agency Landed Annie Leibovitz to Shoot Its Newest Ad Campaign
It was obvious to the partners at Grace Creative that legendary photographer Annie Leibovitz would be the perfect person to shoot a new campaign for their client, a San Diego-area luxury retreat called...
View ArticleIt’s Time to Ditch the Isolating Single Women Stereotypes and Expand...
"And as her birthdays crept gradually toward that tragic 30-mark, marriage seemed farther from her life than ever. She was often a bridesmaid, but never a bride." Out of context, this reads like a...
View ArticleFacebook’s David Baser on Why Users Should Still Share Their Data With Other...
Facebook announced last week that it joined the Data Transfer Project--along with Twitter, Google and Microsoft--to help establish a common standard for the transfer of personal data between online...
View ArticleHow Brands Can Entice Consumers Visually and Avoid the Minimalist Packaging Trap
There's a pervasive scourge of minimalism threatening consumer brands. You've seen them. You may buy them. You may even love them. Those brands that strip away all "unnecessary" packaging graphics and...
View ArticlePrince Harry Stars in Inspiring, Poetic Spot for the Invictus Games
A royal endorsement is a rare--rather, nearly impossible--get. But the Invictus Games is not your average brand. Prince Harry (now the Duke of Sussex) spearheaded the creation of the Paralympic-style...
View Article3 Questions to Ask Before Launching a Social Impact Initiative
Brands and businesses are facing increasing pressure from consumers to deliver not just good products and services, but social good as well. Gen Z, in particular, wants brands to place social change at...
View ArticleIt’s Time to Kill the Traditional Brief and Foster a Deeper Partnership...
Dear marketers, Consider this your open invitation to engage with agencies that don't work to the brief. We've changed. Now it's your turn. The briefing process is as old as the advertising industry...
View ArticleLinkedIn: Here’s How to Add Someone to a Conversation
Did you know LinkedIn allows you to add additional users to existing conversations? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn application on iOS....
View ArticleDisney and Fox Shareholders Vote to Approve $71.3 Billion Merger
The Walt Disney Company's $71.3 billion bid for 21st Century Fox was approved by shareholders from both companies this morning, clearing one of the biggest obstacles remaining to complete the...
View ArticleAd Agency Execs React to Facebook’s Historic Stock Price Plunge
Facebook shares closed at $217.50 apiece Wednesday, prior to the company's release of its second-quarter 2018 earnings. And those earnings were seemingly brimming with good news: Revenue was up 42...
View ArticleHow Marketing for a Startup Versus an Agency Overlaps and Differs
So, you're considering taking on a marketing leadership role, perhaps as a chief marketing officer. You see two potential paths: rising the ladder at an agency or taking on a startup job. Each route...
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