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How Consultancies Can Avoid Devaluing Themselves When Entering Into Programmatic Ad Buying

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The cost for strategic management consulting is much higher than the cost of media buying at typical agencies. So, why then, would a management consulting firm like Accenture want to move "down-market" into programmatic ad buying to play in a lower-cost arena and potentially devalue their brand? One possible reason might be that this move...

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