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How Brands Can Entice Consumers Visually and Avoid the Minimalist Packaging Trap

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There's a pervasive scourge of minimalism threatening consumer brands. You've seen them. You may buy them. You may even love them. Those brands that strip away all "unnecessary" packaging graphics and messaging in service of an unvarnished, anti-branding, ingredients-first message. There are myriad examples, but some of the better-known purveyors of the minimalist approach include...

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