Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 9854

It’s Time to Kill the Traditional Brief and Foster a Deeper Partnership Between Client and Agency

0
0
Dear marketers, Consider this your open invitation to engage with agencies that don't work to the brief. We've changed. Now it's your turn. The briefing process is as old as the advertising industry itself-- and the typical brief is a holdover from a bygone era where you, CMO, were the expert in what you needed....

Viewing all articles
Browse latest Browse all 9854

Latest Images

Trending Articles





Latest Images