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Samsung and Publicis Expand Partnership as Leo Burnett Takes Over Global Creative TV Duties

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Samsung has awarded more work to Publicis Groupe, expanding its existing partnership with the holding company, by naming Leo Burnett lead agency solution for its global visual display business (meaning TVs) following a review. Leo Burnett said in a statement that Publicis-owned Starcom will provide media planning and buying "expertise" on the business as Samsung's...

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