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Adam Greco Joins Beringer Capital as Analytics Advisior to Digital Experience...

Today Adweek parent company Beringer Capital announces that Adam Greco will join the firm as an analytics advisor to its Digital Experience Fund. The Digital Experience Fund, which includes Adweek,...

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Samsung and Publicis Expand Partnership as Leo Burnett Takes Over Global...

Samsung has awarded more work to Publicis Groupe, expanding its existing partnership with the holding company, by naming Leo Burnett lead agency solution for its global visual display business (meaning...

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Sony Crackle Keeps ‘Chugging Along’ While Looking for a Potential Partner

Sony Crackle has a new name--formerly known as Crackle before its rebrand--and now the free, ad-supported streaming service is looking to bring on a potential partner that could help it become more...

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Under Armour Parts With Adrienne Lofton, SVP, Global Head of Brand Management

Under Armour has parted ways with Adrienne Lofton, svp, global brand management, a spokesperson confirmed today. She was the organization's most senior marketing executive. The apparel company...

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To Celebrate 50 Years of the Big Mac, McDonald’s Debuts Its Own ‘Currency’

Brands using blockchain or its own form of cryptocurrency is definitely a thing now. Predictably, technology companies like Microsoft use it to significant effect, yet puzzlingly, other brands have...

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Twitter Is Going the Academic Route to Measure Its Public Conversation Health...

Twitter revealed the winners of the request for proposals it issued in March to devise ways to measure the overall health of public conversation on its network. The social network said in March that...

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This Band of Babies Really Rocks Out for German Supermarket Chain

The Evian babies may be gone forever (fingers crossed), but if you just can't get enough of motion-capture infants doing grown-up stuff in commercials, German discount store Netto has the campaign for...

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Facebook Made Another Round of Changes to Its Video Ad Metrics

Facebook announced some changes to the metrics that are available to brands using its video ads. Noting that people have the ability to rewind and rewatch parts of video ads on Facebook--an option not...

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How to Break Free From the Confines of a Creative Rut

"Creativity is just connecting things," Steve Jobs famously said. While it's true the best creative ideas can be generated out of something you've already seen and connecting those pre-existing...

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IPG Mediabrands Hires Former Omnicom Executive As Magna’s First Global President

IPG Mediabrands has appointed Andy Zonfrillo, the onetime global head of trading at Omnicom Media Group, in the newly-created role of global president at Magna, the agency network's intelligence,...

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LinkedIn: Here’s How to Delete a Comment You’ve Posted

Did you know that LinkedIn allows you to delete the comments you've made on other users' posts? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn...

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How Google Home Is Improving Its Marketing to Close the Gap on Amazon

This year, more than 35 million Americans will use a voice-activated assistant device at least once a month. According to eMarketer, that's up nearly 130 percent since 2017. Amazon and its Echo line of...

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DJ Khaled Stunned by His Son’s Business Acumen in Wonderfully Weird Apple...

Hollywood loves a talking baby--whether that's with a fantastically strange tale of corporate greed (see: Boss Baby) or a surprisingly poignant account of babies speaking long before babies should...

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How a Focus on Innovative Performance Can Sync Media and Creativity

Is our creative investment really paying off? That's a big blind spot for a generation of marketers hyper-focused on media efficiency. In fact, most shy away from looking because it seems so much...

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This Beer Company Wants Your Resume to Whip Around a Nascar Track at 200 MPH

It's not easy out there for a recent college grad. In addition to facing a mountain of student loan debt, there's the added stress of landing the first job amid a crowded field of applicants. AB...

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What Brands Can Learn From the NFL’s Missteps With Its Anthem Policy

With the NFL preseason starting up, some of us are debating whether football will continue as our country's favorite sport. In May, the NFL officially came out against players' national anthem...

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FCB Expands Branded Entertainment Offering to U.S.

FCB&FiRe, the branded content offering created by the alliance of FCB and FiRe Advertainment in Latin America earlier this year, is expanding to the U.S. with offices in Austin and Miami and a new...

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Flight Canceled: Facebook Isn’t Rolling Out an Airplane Reaction

The airplane Reaction that has recently been spotted on Facebook--even spawning a Reddit thread--has been grounded. .@Facebook has released its previously hidden plane ? reaction button and it's...

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How Did Facebook Lose Its Way? A New PBS Documentary Has Some Ideas

The hits just keep on coming for Facebook. Yesterday, the company announced that it had removed dozens of accounts that were seeking to interfere with the midterm elections. And as the fallout...

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How to Use Loyalty Programs to Target a Brand’s Most Devoted Consumers

Hardly a day goes by when you don't visit a store, restaurant or supermarket and have an employee ask, "Do you belong to our loyalty program?" Loyalty (or rewards) programs have become ubiquitous. A...

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