Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 7988

How a Focus on Innovative Performance Can Sync Media and Creativity

0
0
Is our creative investment really paying off? That's a big blind spot for a generation of marketers hyper-focused on media efficiency. In fact, most shy away from looking because it seems so much easier to pressure media into delivering more audience at a lower cost per thousand (CPM) and say you raised your return on...

Viewing all articles
Browse latest Browse all 7988