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FCB Expands Branded Entertainment Offering to U.S.

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FCB&FiRe, the branded content offering created by the alliance of FCB and FiRe Advertainment in Latin America earlier this year, is expanding to the U.S. with offices in Austin and Miami and a new partnership with Sergio Alcocer and his agency Rest of the World. Alcocer launched multicultural agency Rest of the World at the...

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