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Turner Finishes Its First Upfront Under AT&T With Double-Digit CPM Gains

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Turner, which was one of the last media companies still involved in upfront talks, has finished its business. The company wrapped up its negotiations with double-digit CPM (cost per thousand viewers reached) gains and secured volume increases in the mid-single digits, according to a person familiar with negotiations. Donna Speciale, Turner Ad Sales president, finished...

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