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Turner Finishes Its First Upfront Under AT&T With Double-Digit CPM Gains

Turner, which was one of the last media companies still involved in upfront talks, has finished its business. The company wrapped up its negotiations with double-digit CPM (cost per thousand viewers...

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Amazon Prime Video Is Coming to Comcast’s Xfinity X1

In a ploy to keep subscribers happy, traditional cable companies are continuing to partner with large streaming companies. In keeping with that, Comcast announced today that it agreed to launch Amazon...

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Sonos Aspires to a Booming Future With Its IPO

To commemorate its IPO today, speaker company Sonos recreated the Nasdaq bell that opens each trading day. By the time the closing bell rang, Sonos closed up more than 32 percent. The long-anticipated...

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Getty Images Is Using Artificial Intelligence to Help Newsrooms Choose Better...

Getty Images is embracing artificial intelligence, starting with a way to help publishers pick photos. Today, the photo agency debuted a tool that uses AI to analyze a story and suggest photos that...

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Les Moonves Is Front and Center on CBS’ Earnings Call, but Doesn’t Address...

Almost a week after The New Yorker published its explosive story in which six women accused him of sexual harassment and intimidation, CBS Corp. CEO and chairman Leslie Moonves was front and center...

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MDC Partners Cites ‘Poor’ First-Half Results and Promises to Reduce Costs on...

Ad agency network MDC Partners called its financial performance for the first half of 2018 "poor" in an earnings call today but sounded more optimistic about the last six months of the fiscal year....

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It’s Time for Advertising to Stop Perpetuating Negative Stereotypes About Aging

It's a truth universally acknowledged that a brand in possession of a good marketing strategy must be in want of a customer under the age of 35. So obsessed are we with millennials and Gen Z today that...

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This PSA Tackles the ‘Mate Code’ That Keeps Guys From Stopping Their Drunk...

In a somewhat similar fashion to Palau, New Zealand takes its protection of the environment. As one enters the country, signs are prominently displayed articulating the strict laws designed to keep the...

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FX Opens Up Its Ad-Free FX+ Offering to All Current Subscribers

It's been one year since FX launched FX+, in which subscribers can receive commercial-free access to all of FX and FXX's current original series, as well as many library titles, for an additional $6 a...

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Getting Laid Off From Ogilvy Was the Hardest, Best Thing That Happened to My...

Last week, I celebrated my redundaversary: two years since I was made redundant from Ogilvy London. And I do mean "celebrated," as, honestly, it was the best thing that could have happened to me. Over...

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Burger Sales Quadrupled After IHOP Became IHOB

Remember that time when the International House of Pancakes decided to shock the world and changed its named to the International House of Burgers? At the time, you may have been one of the many...

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Coppola Winery Is Using Music Festivals to Educate Consumers About Its Canned...

In recent years, canned wine has become ubiquitous. The convenience of a can, coupled with clever packaging and more approachable messaging, has helped marketers grow millennials' interest in drinking...

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Peak TV Is Still ‘a Ways’ From Peaking, FX’s John Landgraf Says

Three years after FX Networks CEO John Landgraf coined the term "peak TV" to describe the overwhelming amount of content available on broadcast, cable and streaming platforms, the exec said the deluge...

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Watch Two Heartbreaking Perspectives of Cyberbullying by Flipping Your Phone

Being a teenager is tough. For any victim of bullying, social media adds fuel to the fire. Wunderman Buenos Aires created a cyberbullying campaign for the Argentina-based telecommunications company,...

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Joanna Coles Is Leaving Hearst Magazines

Joanna Coles, the chief content officer of Hearst Magazines, is stepping down, The New York Post reported today. Hearst did not return multiple requests for comment. Coles is expected to leave the...

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Burberry Gave a Famed Designer 4 Weeks to Redesign Its Logo, and Here’s What...

Burberry unveiled two new aspects of its brand identity this week: One was a quite lovely tessellated monogram created from the initials of founder Thomas Burberry. The other was a new wordmark for the...

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Condé Nast Seeks Buyers for 3 Titles That Can ‘Realize Their Full Potential’

Cond? Nast CEO Bob Sauerberg confirmed Thursday to staffers in a email that after a review to determine which titles were "vital" to growth, the publisher of Vogue and The New Yorker would sell off...

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FX’s The Americans Wins 3 TCA Awards For Its Final Season

The Americans capped off its gripping final season by winning three Television Critics Association (TCA) Awards on Saturday night. At the ceremony in Los Angeles, FX's critically acclaimed drama, which...

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How to Future-Proof a Career in Marketing When the Old Rules No Longer Apply

Thanks to digital transformation, there are myriad ways to reach consumers, and these new channels have revolutionized not just how advertising is conceived, executed and distributed, but who makes it....

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Amid Les Moonves Allegations, Advertisers Are Sticking by CBS—for Now

During CBS Corp.'s quarterly earnings call last Thursday, Les Moonves sounded like his usual ?ber-confident self, making his typical boasts to investors about "record results," "another very strong...

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