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Coppola Winery Is Using Music Festivals to Educate Consumers About Its Canned Wines

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In recent years, canned wine has become ubiquitous. The convenience of a can, coupled with clever packaging and more approachable messaging, has helped marketers grow millennials' interest in drinking wine. For the Coppola Winery, the trick isn't to suddenly start making canned wine--the winery has been doing so since the early 2000s--but to educate consumers...

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