Coppola Winery Is Using Music Festivals to Educate Consumers About Its Canned Wines

In recent years, canned wine has become ubiquitous. The convenience of a can, coupled with clever packaging and more approachable messaging, has helped marketers grow millennials' interest in drinking wine. For the Coppola Winery, the trick isn't to suddenly start making canned wine--the winery has been doing so since the early 2000s--but to educate consumers...