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The Evolution of Facebook as an Ad Platform: Contextual Targeting Has Yet to Come

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Lured by the site's 2.234 billion monthly users, marketers have flocked to Facebook in droves, driving a disproportionate share of the growth in digital ad spending. But nagging questions swirling around third-party data usage and the changes ignited by the Cambridge Analytica firestorm are forcing marketers to get creative with their ad-targeting strategies. As marketers...

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