Facebook’s Flight Ads Can Now Be Used for Prospecting
Facebook expanded the options airlines have for reaching potential travelers with its flight ads, which were previously referred to as dynamic ads for travel for flight. Airlines already had the...
View ArticleLinkedIn Hailed Lyft as Its Top Startup in 2018
Ride-sharing giant Lyft is LinkedIn's top startup for 2018. To be eligible for the list, companies must be seven years old or younger, privately held and have at least 50 employees. LinkedIn senior...
View ArticleWhat We Learned From Facebook and Twitter’s Wednesday Hearings
Facebook chief operating officer Sheryl Sandberg and Twitter CEO Jack Dorsey appeared before the Senate Intelligence Committee Wednesday morning to answer a range of questions about the social media...
View ArticleWPP Consultancy Gain Theory Hires Former Unilever VP as Its North American CEO
Gain Theory, the "global marketing effectiveness consultancy" launched by WPP in 2015 as a combination of London's Ohal and the Bangalore-based firm Meritus, has hired a longtime analyst and veteran...
View ArticleAmerican Giant, Maker of the Famous Hoodie, Is Getting Into the Jeans Business
Six years ago, the American Giant signature sweatshirt became an overnight phenomenon when Slate proclaimed it "the greatest hoodie ever made." The San Francisco-based upstart apparel brand could...
View ArticleRoku Channel Is Launching Its First Branded Content Hub
For the first time, a branded content hub will be part of the Roku Channel, in an attempt to give consumers content they might be interested in naturally watching on the platform. MillerCoors is...
View ArticleInfluencing the Art Market: Millennial Collectors, Social Media and Ecommerce
As Pulitzer Prize-winning art critic Jerry Saltz recently tweeted, perhaps just 14 people can make an artist's career: "One dealer. Six committed collectors. Three critics. Four curators." The coming...
View ArticleAre These NFL Endorsements Real or Fake? We Put Reggie Bush and the NFL...
The Adweek Sports Minute is back. Previously, we've featured such challenges as Kentucky Derby Horse or Ad Agency and Indy 500 Driver or Ad Agency, but today, we're tackling (pun absolutely intended)...
View ArticleWhatsApp: Here’s How to Change Who Can See Your About Message
Did you know that WhatsApp allows you to change who can see your "About" message? Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application on iOS. Step...
View ArticleWhy You Won’t Hear ‘Dilly Dilly’ in Bud Light’s Newest Dilly Dilly Ad
Bud Light's newest medieval ad has a lot going on, introducing some truly insufferable new nobles from a neighboring kingdom and putting the Bud Knight back on the battlefield for the first time since...
View ArticleFacebook’s Menlo Park Campus Now Has A New, Frank Gehry-Designed Building
Facebook unveiled MPK 21, a new building at its headquarters in Menlo Park, Calif. MPK 21 was designed by architect Frank Gehry, and the building was completed in less than 18 months. The new facility...
View ArticleInstagram Is Trying to Help Out Parents With Teens on Its Network
Teens have flocked to Instagram in recent years, but do their parents understand how the Facebook-owned photo- and video-sharing network is being used by their offspring? Instagram chief operating...
View ArticleWhat It Was Like to Work With Burt Reynolds on His Most Famous Ad
Burt Reynolds, who died today at age 82, will primarily and deservedly be remembered as a Hollywood star who brought humor and a nonchalant charisma to decades of roles. But Reynolds also was no...
View ArticleTwitter Permanently Bans Alex Jones and Infowars
Twitter has permanently banned the far-right conspiracy theorist Alex Jones and his website Infowars from the platform and from livestreaming service Periscope, the company said this afternoon. "Today,...
View ArticleFacebook Is Giving Brands a Clearer Picture Across Websites, Mobile and Offline
Facebook announced two updates aimed at giving businesses on its platform more clarity into how people are interacting with their various platforms across the web. The social network said in a blog...
View ArticleTwitter Is Testing a New Web Experience With an Emphasis on Bookmarks, Explore
Twitter is testing a new web experience with a focus on its Bookmarks and Explore tab. The social network announced in a tweet, "Love to use Bookmarks and want it on web? Into scrolling through Explore...
View Article29Rooms Is Back, With a Focus on Expanding Your Reality and Getting Out the Vote
The 29Rooms experience from Refinery29, a celebration of art and culture through interactivity (and selfies), has returned to Brooklyn for its fourth year. Here's what we found in each room: Room 01 In...
View ArticleFreelancers Swear Off Writing for The Outline After Layoffs
Around 170 journalists, writers and content producers have pledged not to write for the news and culture website The Outline after layoffs on Tuesday left the publication without any staff writers....
View ArticleThe Evolution of Facebook as an Ad Platform: Contextual Targeting Has Yet to...
Lured by the site's 2.234 billion monthly users, marketers have flocked to Facebook in droves, driving a disproportionate share of the growth in digital ad spending. But nagging questions swirling...
View ArticleShould Teachers Be Armed? These PSAs Use Dark Humor to Argue It’s Not the...
President Trump felt the wrath of gun control advocates earlier this year when he suggested that teachers carry guns during school to prevent mass shootings. Just days after a gunman killed 17 people...
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