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On the Road to Brandweek: Levi’s Jennifer Sey Discusses Agencies and Storytelling for a Heritage Brand

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There aren't too many brands with as many stories to tell as Levi Strauss & Co. An apparel staple and an American cross-cultural icon for well over a century, a well-worn pair of Levi's more likely than not has featured in most consumers' personal narratives. But Levi's is also a prime example of a heritage...

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