Often Imitated, Burt Reynolds’ Iconic Cosmo Shoot Became an Advertising Go-To...
One of the most lasting aspects of Burt Reynolds' charm was that he straddled the line between safe and risky--the kind of guy you might follow on any journey, even if you thought twice about bringing...
View ArticleNielsen Estimates That 119.9 Million U.S Homes Have TVs for the Upcoming Season
TV ratings might be down, but according to Nielsen, more U.S. households than ever have access to television content. Nielsen said today it has updated its national television household universe...
View ArticleThe Ad Council Helps Teens and Young Adults ‘Seize the Awkward’ During...
Whenever the subject of mental health comes up, there is often a strong emphasis placed on the need to check in with loved ones regularly. While the necessity of communication is obvious, we rarely...
View Article2 More Women Sue Innocean, Alleging Wrongful Termination and Discrimination
Two women formerly employed by Hyundai's ad agency Innocean USA filed suit last month against the company in California's Orange County Superior Court, seeking damages and jury trials. Their claims...
View ArticleRoger Federer Leads a Cosmopolitan Cast of World Travelers in New Rimowa...
Travel isn't an act--it's an identity. That's the key takeaway from this new campaign promoting Rimowa, a classic German luggage-maker eager to reintroduce itself to the world with the help of tennis...
View ArticleThis Bank’s Mobile App Shows That Payback Doesn’t Have to Be a You-Know-What
When you borrow money from friends, always pay them back in a timely fashion -- or else they might pay you back, as it were, in some especially nasty ways. Watch this amusingly mean-spirited spot by...
View ArticleOn the Road to Brandweek: Levi’s Jennifer Sey Discusses Agencies and...
There aren't too many brands with as many stories to tell as Levi Strauss & Co. An apparel staple and an American cross-cultural icon for well over a century, a well-worn pair of Levi's more likely...
View ArticleTwitter Is Huddling Up for the 2018 NFL Season With 3 Livestreamed Shows
The 2018 National Football League season kicked off Thursday night, and Twitter marked the occasion by revealing details about livestreamed shows on its network from NFL Media and ESPN, as well as...
View ArticleNew Effects Are Coming for Instagram’s Superzoom Feature
Instagram confirmed that it is in the process of rolling out six new effects for its Superzoom feature, which initially debuted in October 2017. Superzoom enables Instagram users to zoom in on a single...
View ArticleVerizon Is Facing a C-Suite Exodus at Oath
All but one of Oath's C-suite executives are on their way out at Verizon after The Wall Street Journal reported Friday morning that Oath chief Tim Armstrong is in talks to exit the unit he started. Two...
View ArticleAmex is Upping its Technology Game to Turn Heads at the U.S. Open
In 1993, tennis champs Steffi Graf and Pete Sampras took home the championship trophies at the U.S. Open. That's also the first year financial services company American Express partnered with the...
View ArticleHow Food Holidays and Hashtags Like #NationalCoffeeDay Start Social Movements
There's a holiday for just about everything these days. Holidays are nourishing our bodies, souls and social media feeds more than ever. With an uptick in trending food-focused holidays, it's no wonder...
View ArticleAd Buyers Say CBS Should Be Fine Without Les Moonves at the Helm
A prospect that seemed unfathomable just four months ago--CBS operating without its longtime chairman and CEO Les Moonves--has now become reality, with Sunday night's news that the mogul is exiting the...
View ArticleLinkedIn Dynamic Ads Are Now Available on a Self-Serve Basis via Campaign...
Brands on LinkedIn can now create Dynamic Ads directly via the professional network's Campaign Manager. Principal product manager Ayusman Sarangi announced in a blog post that Dynamic Ads will be...
View ArticleA New Adobe Study Reveals How Consumers Are Actually Using Voice to Shop
"Alexa, add that item to my shopping list." This command is one way consumers are using voice assistants like Alexa on the Echo or Google Assistant on the Google Home. Instead of the voice-only...
View Article16 Years After Breaking Our Hearts, Ikea Finally Tells an Abandoned Lamp’s...
Some sequels seem dimmer than the original, but this one really shines. And that's pretty impressive, because we're talking about a follow-up to one of the most iconic commercials of all time. Sixteen...
View ArticleRidley Scott Returns to Advertising After 15 Years to Helm Hennessy Campaign
Acclaimed filmmaker Ridley Scott has decided to end a long absence from the commercial wold by teaming up with Hennessy to direct his first ad in 15 years. The ad, set to debut in early 2019, is part...
View ArticleAlibaba’s Founder Jack Ma Steps Down With Plans to Pivot Back Into Education
To celebrate Alibaba's 18th anniversary in 2017, founder and chairman Jack Ma did a Michael Jackson impression. This year, the company kicked off its 19th year by announcing Ma will step down as...
View ArticleBig Play? Sloppy Error? ‘That’s Gonna Be on SportsCenter,’ Says ESPN’s New...
In the world of advertising, having a long-running campaign can be one of the best problems to have. There's a unique pressure to keeping such creative streaks going, especially amid client evolutions...
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