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Big Play? Sloppy Error? ‘That’s Gonna Be on SportsCenter,’ Says ESPN’s New Campaign

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In the world of advertising, having a long-running campaign can be one of the best problems to have. There's a unique pressure to keeping such creative streaks going, especially amid client evolutions and agency changeups. One secret we've seen time and again is making sure that all your marketing eggs aren't in the same campaign...

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