Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 9821

3 Benefits to Using Facebook’s Value-Based Lookalikes

0
0
Value-Based Lookalike Audiences, which launched in 2013, has been labeled the "bread and butter" for most Facebook marketers. Lookalike targeting, a popular advertising technique across many areas of digital advertising, uses data from past advertising campaigns to identify audiences that have similar behaviors to the people that have clicked on or converted on ads. Facebook...

Viewing all articles
Browse latest Browse all 9821

Latest Images

Trending Articles





Latest Images