Facebook: Here’s How to Share a GIF in a News Feed Post
Did you know that Facebook allows you to include GIFs in the posts you share to your News Feed? Our guide will show you how this works. Note: These screenshots were captured in the Facebook application...
View ArticleHow Visual Experiences Can Make a Brand’s Influencer Strategy Stand Out
More marketers believe influencer marketing is an essential part of their media plans. Activate reported in April that 62 percent of marketers say they are growing their influencer marketing budgets...
View ArticleYour Company’s Tone on Social Media Matters More Than You Think
Social media has been praised for helping brands become more conversational. Approachable, everyday language and humor can humanize brands, and this gives companies a new avenue for connection: A...
View ArticleHulu and Discovery Expand On Deal to Stream Additional Network Programming
Hulu and Discovery Inc. are expanding their partnership to put more programming on the streaming service. The agreement, which stretches over multiple years, will bring almost 4,000 aired episodes of...
View Article3 Benefits to Using Facebook’s Value-Based Lookalikes
Value-Based Lookalike Audiences, which launched in 2013, has been labeled the "bread and butter" for most Facebook marketers. Lookalike targeting, a popular advertising technique across many areas of...
View ArticleGet an Exclusive Look at Uber’s New Brand Revamp
Uber has spent the past year trying to convince customers that it has put its problematic reputation in the past. And what better way to usher in a new era than with a complete rebrand? Today, Uber is...
View ArticleWith New Producing Partner Lyft, Billy Eichner Revives Billy on the Street as...
A year after signing off on truTV, Billy Eichner's comedy game show and interview hybrid Billy on the Street is back, now as a short-form web series co-produced by Lyft Entertainment. The sixth season...
View ArticleThis Woman’s Trip to Goodwill Turns Into Must-Watch TV in Brand’s Humorous PSA
With NFL and college football season officially upon us, there no doubt will be some nail-biters for fans to endure over the next few months. Having a little fun with this notion, Goodwill has released...
View ArticleHow Reviews Have Altered the Customer Experience Landscape
In 1992, Bill Clinton's campaign famously said, "It's the economy, stupid" to keep the campaign focused on what mattered. Over 25 years later, it's time that companies start using "It's the customer...
View ArticleFacebook: Here’s How to Use the Name Sticker in Stories
Did you know that Facebook Stories allows you to add your friends' names to your Stories posts using a name sticker? For instance, if you want to share a picture of one of your friends, you can add...
View ArticleJ.Crew Unveils a New, More Inclusive Look to Win Back Customers
J.Crew has changed--or at least, that's what the company is saying in its recently-debuted campaign, which proclaims the start of the "New Crew" era. It's no wonder J.Crew wants to reinvent itself: the...
View ArticleHulu and Range Rover Are Partnering on an Integrated Campaign and a...
Range Rover and Hulu partnered to create a futuristic car that isn't available for purchase but will appear in an original series for the streaming service. The car, based on a Range Rover Sport that...
View ArticleGoogle Chrome Wants to Help You Live Life, Not Just Browse It
Are there any other web browsers that have had quite the same staying power as Google Chrome? One may argue Safari and Firefox are decent incumbents (or, if you're feeling especially hilarious,...
View ArticleWhy Automation Isn’t the Cure-All Marketers Want—and Need—It to Be
I'm not here to tell you that automation isn't marketing's next level. Obviously, it is. New solutions for automation and data management have revolutionized how marketing operates. Technology that...
View Article2017 Was a Big Year for European Tech. Can It Continue?
Europe hasn't yet developed a Silicon Valley, but it's becoming a hotbed of innovation and entrepreneurship. Last year marked a record year for fundraising by European tech firms, according investment...
View ArticleHow Five Guys, a Brand Built on Customer Experience, Finally Warmed Up to...
To customers, Five Guys is best known as a no-frills, dependably satisfying burger chain with a red-and-white aesthetic and a minimalist menu. But in the marketing world, Five Guys is known as being...
View ArticleOn the Road to Brandweek: M.Gemi President Cheryl Kaplan Discusses Creating...
Let's face it, staying not only current with the latest fashion trends, but figuring out how and where to find them has traditionally been hard work. Even the online experience has been clunky and...
View ArticleVerizon Wireless Is Giving Away the New iPhone XS in an AR Scavenger Hunt...
Verizon Wireless customers looking to get their hands on a brand-new iPhone XS have another option besides the Apple Store or the Verizon Wireless store, and it involves augmented reality, Snapchat and...
View ArticleA Mother’s Love Becomes a Joyful Chorus in This Ad Celebrating Portugal’s...
The creative duo of Pedro Bexiga and Marcelo Louren?o have made a habit out of making bold statements through creativity. Their most well-known ad may be a groundbreaking Portuguese anti-racism spot...
View Article5 Benefits That Come From Working With an Influencer Agency of Record
The use of key influencers to drive awareness and spark engagement has become an integral part of almost every modern marketing strategy, but for many brands, even the most successful influencer...
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