Netflix’s Shocking Public Activation for Altered Carbon Was the Year’s Most Innovative Media Plan

Adweek's Media Plan of the Year honorees include the most innovative media plans from around the world (see the full list here). Here, our Best in Show winner: MediaHub | Netflix, 'Altered Carbon' Categories: Best in Show; Campaign ($500k-1 million); Best Use of Alternative Media It's not every day that one comes across a human...