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Adobe’s $4.75 Billion Purchase of Marketo Will Boast Its Ability to Compete With Salesforce

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Adobe has ended over a week of speculation with the confirmation of a $4.75 billion purchase of California-based business-to-business software marketing specialist Marketo, a transaction that brings Adobe increasingly in competition with Salesforce Marketing Cloud. At $4.75 billion, the purchase from Vista Equity Partners is the biggest in Adobe's history and comes just months after...

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