Hulu Is Reviving Veronica Mars Next Summer
TV's revival craze continues, as Hulu has placed a direct-to-series order for a new season of the Kristin Bell drama Veronica Mars, which will air next summer. The streaming service has picked up the...
View ArticleMagna Report Forecasts 2018 Ad Sales to Reach Record High of Over $200 Billion
Magna, IPG Mediabrands' intelligence unit, predicted in a report today that full-year advertising sales in the U.S. will pass the record $200 billion mark. For the first time, digital is also expected...
View ArticleThis Dystopian Sci-Fi Short Is a Surprisingly Effective Way to Promote Wool
The heroine of a new long-form ad touting Merino wool seems to have more working against her than just the unnatural fibers she's wearing. She has a crap job in a dreary factory (potentially hazardous...
View ArticleConsumers Don’t Trust Facebook With Personal Data, Survey Says
U.S. consumers largely do not trust Facebook with their personal data in exchange for relevant services, a new survey has found--and Facebook isn't alone. The survey, conducted between July 13 and 23...
View ArticleAdobe’s $4.75 Billion Purchase of Marketo Will Boast Its Ability to Compete...
Adobe has ended over a week of speculation with the confirmation of a $4.75 billion purchase of California-based business-to-business software marketing specialist Marketo, a transaction that brings...
View ArticleSelf-Expression Is at the Heart of This Stunning Film Starring Game-Changing...
Jazzelle Zanaughtti has made a name for herself by changing the rules in modeling. Her unconventional style is a refreshing change of pace from the somewhat predictable world of fashion. Additionally,...
View ArticleInstagram Direct Messages Can Now Include GIFs
GIFs can now be added to messages on Instagram Direct. Instagram said in a blog post that tapping the new GIF button in the composer bar in any message thread will bring up a library of trending GIFs,...
View ArticleEnvoy Acquires Agencies Bulldog Drummond and Leviathan, and Launches a...
Envoy, a design consultancy-agency hybrid based in Irvine, Calif., announced today that it has acquired San Diego design studio Bulldog Drummond and Chicago experiential agency Leviathan. The three...
View ArticleBud Light Unlocked Its Victory Fridges for Browns Fans Who Absolutely...
Thursday night, the Cleveland Browns won their first game in nearly two years, beating the New York Jets 21 to 17. As promised earlier this summer, Bud Light was on hand to celebrate the end of the...
View ArticleTo Promote Her Upcoming Show, This Finnish Pop Star Appeared as an AR Cartoon...
While brands have experimented with augmented reality on surfaces ranging from murals to milk cartons, a Finnish pop star is using the technology to layer herself into a comic book. To promote her...
View ArticleInstagram: Here’s How to Share a GIF in a Direct Message
Instagram launched the ability for users to share GIFs in Instagram Direct messages. Our guide will show you how this works. Note: These screenshots were captured in the Instagram application on iOS....
View Article4A’s Advertiser Protection Bureau Introduces Resources for Stronger Ad Buying...
The American Association of Advertising Agencies (4A's) Advertiser Protection Bureau (APB) introduced two new Advertising Assurance resources today, the Brand Safety Floor and the Brand Suitability...
View ArticleTech Skeptics Need to Face Their Fears and Embrace Artificial Intelligence
Some brands are still wary of incorporating AI into their customer engagement strategy. They would argue that they're technology skeptics--I would argue that they're technology ignorant. If you haven't...
View ArticleNASA Is Proving That Space Might Be the Final Frontier for Organic Social...
In the social media galaxy, gravity doesn't exist. At least for social media managers at the whims of algorithm changes, what's up one day is down the next. And forget about entropy, where a social...
View ArticleHow to Overcome Obstacles and Create Winning Ad-Tech Blockchains
It seems like every week a new whitepaper announces a revolutionary blockchain technology that will eliminate fraud and the 50 percent ad-tech tax, ushering in a new age of transparency, performance...
View ArticleAmtrak Selects Y&R-Led WPP Team as Agency of Record
Passenger railroad service Amtrak selected a WPP team led by Y&R as its new marketing communications partner. It's unclear at this time whether incumbent FCB New York, which was named agency of...
View ArticleExperiential Marketing and Social Media: A Killer Combo That Brands Aren’t...
Although the world is becoming more digital by the day, experiential marketing is gaining newfound momentum. While consumers are used to gathering information and making connections via electronic...
View ArticleCrate & Barrel Teams Up With Zola, Hoping to Win Over Millennial Couples
Rival wedding registries have called a truce in their battle for millennials: Home d?cor retailer Crate & Barrel and wedding company Zola announced a partnership in which Zola users will be able to...
View ArticleFacebook Is Teaming Up With TurboVote for National Voter Registration Day
With National Voter Registration Day fast approaching Tuesday, Facebook outlined the steps it is taking before, on and after Election Day to ensure that people in the U.S. are part of the process....
View ArticleApple Reminds You That There’s a ‘Better You’ Out There in Its New Ad
Yes, it is quite easy to sit back and relax. Or, you could get up off that couch and transform yourself. That's the theme running through Apple's latest ad promoting the fourth iteration of the Apple...
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