Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 9873

How Do Brands Respond to Periods of Uncertainty? By Going Meta

0
0
In Esurance's latest marketing campaign, actor Dennis Quaid nonchalantly opens the spot by telling viewers that he, star of The Parent Trap and A Dog's Purpose, is now appearing in an insurance campaign because he is "highly likeable." He points out the overly dramatic music kicking in, and the kitchen he enters has prop apples,...

Viewing all articles
Browse latest Browse all 9873

Latest Images

Trending Articles





Latest Images