In the Year’s Most Brutal Campaign Ad, 6 Siblings Tell You Not to Vote for...
Given his track record of extreme comments on race, religion and immigration, Republican U.S. Congressman Paul Gosar offers plenty of fodder for attack ads against him. But this one is especially...
View ArticleWith $39 Billion Bid, Comcast Beats Out Fox in Auction for Control of Sky
Twenty-one months after 21st Century Fox first began trying to buy the remaining 61 percent stake in European media giant Sky that it didn't already own, the company has lost an auction with Comcast...
View Article3 Brands That Enjoyed a Huge Bump on Social Thanks to the Kevin Hart Effect
When the comedian partners with a brand, he brings more than just a name. Kevin Hart is hands on, providing input on everything from design to content strategy. The results of his savvy approach are no...
View ArticleKevin Hart Just Might Be the Hardest-Working Man in Branding
"Grind time, baby!" Kevin Hart is ready for the day. In fact, he's pumped. On this particular morning in early September, Hart's about to plug the hell out of his new movie, Night School, on morning...
View ArticleHow Do Brands Respond to Periods of Uncertainty? By Going Meta
In Esurance's latest marketing campaign, actor Dennis Quaid nonchalantly opens the spot by telling viewers that he, star of The Parent Trap and A Dog's Purpose, is now appearing in an insurance...
View ArticleEditor’s Letter: Challenging Conventions at Brandweek
Brandweek used to be just a magazine. Adweek too, and Mediaweek. The latter of the three is where I first encountered the new digital marketing and media economy as a reporter, covering the rise of the...
View ArticleInfographic: In a Screen-Filled World, Word of Mouth Is Still Key
It turns out that despite the increasing influence of mobile, face-to-face communication is still essential for brands to succeed. But while word of mouth is undoubtedly powerful, personal experience...
View Article3 Ways to Take On Industry Competitors and Dominate the Market
Why do the most lucrative industries quickly become the most saturated? Because that's where people are making money. In no time, that lucrative industry becomes an over-populated any man's zone where...
View ArticleOgilvy Looks to the Future as It Celebrates Its 70th Anniversary
Sunday marked 70 years since David Ogilvy founded the agency that bears his name, but Ogilvy is celebrating this week by looking to the future. While the agency is taking a brief look back at its...
View ArticleWhatsApp: Here’s How to Delete a Post From Your Status
When you share a post to your WhatsApp Status, it will automatically disappear after 24 hours. However, did you know you have the ability to delete your Status posts before they're removed naturally?...
View ArticleAd Council Rebrands to Position Itself as a More Accessible Partner on Social...
As an increasing number of brands take stances on critical social issues--and as more consumers now expect them to--the Ad Council is initiating a major overhaul of its identity and strategy to...
View ArticleHow Cannabis Brands Can Utilize Social Media and Other Nontraditional Channels
Just like alcohol and tobacco, the cannabis industry has been restricted when it comes to advertising and marketing. The government dictates what and how brands can advertise. This means you're...
View ArticleThe Milwaukee Bucks Want to Rally City Around the Team After Record-Breaking...
With the 2018-2019 NBA season just around the corner, teams are getting ready to sell tickets, get fans excited about their respective teams and hopefully win games. In preparation for the season, the...
View Article1,500 Posters of Goats Having Sex Promote a Sustainable Cashmere Brand’s...
How does the world get more cashmere? By letting cashmere goats bone and making more cashmere goats. A cheeky new out-of-home campaign from online retailer Naadam, opening its first brick-and-mortar...
View ArticleWunderman Acquires Majority Stake in Marketing Technology Performance Company...
WPP global digital agency Wunderman has acquired a majority stake in marketing technology performance company Emark, strengthening the agency's Salesforce practice. "We have been following Emark's...
View ArticleIHOP Created a Pumpkin Pancake Beer, Literally Infused With Buttermilk...
Let's take a quick look at IHOP's year so far. It changed the name to IHOb (temporarily) to promote its burgers, and panic ensued. However, by all accounts, it worked pretty well--or not, depending on...
View ArticleWalmart Is Putting Lettuce on the Blockchain
Walmart and Sam's Club have asked their suppliers of leafy greens to start using blockchain technology to ensure "real-time, end-to-end traceability from farm to table" and to "speed up identifying,...
View Article4 Key Takeaways We Learned in Ad Tech Last Week
In the latest installment of Adweek's brand new programmatic advertising vertical, we rounded up the latest news in the ad-tech world so that you don't have to wade through all the jargon. Here's what...
View ArticleGoogle Releases Proposed Privacy Framework in Advance of Senate Committee...
Two days before a scheduled Senate hearing on consumer data privacy, Google has released a proposed data protection regulation framework for any potential federal privacy laws that could impact the...
View ArticleTwitter Is Doing Its Part to Get Out the Vote in the U.S.
Nonprofit, nonpartisan organization TurboVote has been the darling of social networks of late, with Twitter announcing that the two companies partnered to launch a National Voter Registration Day...
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