McDonald’s Sweden Simulated Dyslexia on Its Ads and Menus to Raise Attention for the Disorder

Dyslexia is one of the world's most common learning disabilities, affecting an estimated 20 percent of the population globally. But those who haven't experienced it likely don't appreciate what a frustration it can be in daily life. To help mark today as World Dyslexia Awareness Day, McDonald's Sweden and agency Nord DDB brought empathy to...