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McDonald’s Sweden Simulated Dyslexia on Its Ads and Menus to Raise Attention for the Disorder

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Dyslexia is one of the world's most common learning disabilities, affecting an estimated 20 percent of the population globally. But those who haven't experienced it likely don't appreciate what a frustration it can be in daily life. To help mark today as World Dyslexia Awareness Day, McDonald's Sweden and agency Nord DDB brought empathy to...

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