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The National Women’s Hockey League Will Drop the Puck on Twitter Again

The Twitter NWHL Game of the Week will return for the 2018-19 season as the result of another partnership between the National Women's Hockey League and the social network. The NWHL will produce 16...

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This Platform Aims to Give All Cancer Survivors the Best Care, No Matter...

It's often said that the scariest three words someone can hear are "you have cancer." It becomes ever more intimidating in the following days and months when people have to prepare for what's next. But...

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How Brands Can Support Their Gen Z Consumers and Help End Bullying

Bullying, both in and out of schools, has been an issue for decades, even centuries. In recent years, the stories we've heard of bullying and the research that shows the impact it has on our children...

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Brendan Spain, VP of Advertising at the Financial Times, Explains Why Print...

The paper that stands out on the newsstand is profitable "before an ad goes into the newspaper," said Brendan Spain, vice president of advertising for the Americas at the Financial Times. Adweek caught...

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Why AI Is the Next Frontier in Weaponized Social Media

When P.W. Singer set out to write a book about military use of social media in 2013, he couldn't have known exactly what kind of rabbit hole he was entering. The half-decade that followed would see...

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Study Finds That Twitter Still Has a Major Fake News Problem

Hundreds of thousands of Twitter accounts that amplified fake news and disinformation in the lead-up to the 2016 presidential election are still active on the site, tweeting about other fake news and...

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Continuous Innovation Is the Only Way to Stay Relevant, Says Drone Racing...

Brands measure all sorts of data points to determine whether or not consumers are happy with a product or message. But, in the world of Nick Horbaczewski, founder and CEO of the Drone Racing League...

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New WPP CEO Announces First 3 Executive Appointments

Mark Read made his first round of executive appointments since officially taking over as WPP CEO a little over a month ago. A spokesperson for WPP confirmed a series of three reported executive...

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Why Knowing Your Audience Matters More Than Ever

At the end of September during Brandweek, Adweek caught up with Matt Sweeney, CEO, Xaxis, North America, to hear about trends he's seeing in the advertising industry and ways brands could improve in...

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The Government Keeps a Close Eye on Hasan Minhaj in Promo for His New Netflix...

After canceling two late-night-themed shows in August--The Break With Michelle Wolf and The Joel McHale Show With Joel McHale--Netflix is ready to take another stab at the genre. On Oct. 28, it will...

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Instagram Rolled Out Nametag: Customizable, Scannable Codes That Lead to...

Instagram followed in the footsteps of Snapchat Snapcodes and its corporate sibling's Messenger Codes with its introduction of Nametag, which it had been testing earlier this year. The Facebook-owned...

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McDonald’s Sweden Simulated Dyslexia on Its Ads and Menus to Raise Attention...

Dyslexia is one of the world's most common learning disabilities, affecting an estimated 20 percent of the population globally. But those who haven't experienced it likely don't appreciate what a...

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Will Vinton, Claymation Pioneer and Father of The California Raisins, Has...

It's rare enough for an ad campaign to break into popular culture in any lasting way, but even among that elite roster, The California Raisins are in a class all their own. In the 1980s, the animated...

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Will Location Data From Instagram Soon Make Its Way Over to Facebook?

Instagram appears to be testing a new privacy setting that would enable it to share its users' location histories with parent company Facebook. Developer and blogger Jane Manchun Wong shared the tweet...

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AppNexus Co-Founder Steps Down as CEO Following AT&T Acquisition

AppNexus co-founder Brian O'Kelley is stepping down from his role as CEO following its purchase by AT&T as the telco moves to integrate the ad-tech company into its recently rebranded media and...

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This Natural Deodorant Brand Says Its Popular Competitors ‘Slowly Poison’ Women

Challenger brand Kopari has a message for women using mainstream deodorants: They're clogging your pores with aluminum and hindering the normal function of your underarm glands--oh and they "slowly...

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What Advertisers Want to Know About Programmatic

Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and branch reformation of every tier of the media industry. Research firm eMarketer asserts...

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Facebook’s Camera Effects Platform Is Now Spark AR

Facebook introduced its Camera Effects Platform at its F8 conference in April 2017 as a way to bring augmented reality to the cameras in people's phones, rather than to separate devices, such as...

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GSK Sends $1.5 Billion Media Account to Publicis

GlaxoSmithKline (GSK) concluded the mandated global media review it launched in May with the selection of custom Publicis Media team as its global media agency of record, according to sources with...

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Zombies Are Running Amok in New York Ahead of The Walking Dead’s Sunday Return

On The Walking Dead's series premiere in 2010, zombies--or walkers, as they're known on the show--had overtaken the city of Atlanta. Now they are running amok in New York. Walkers will be roaming the...

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