This adorable little spot from Fitzgerald + Co. encapsulates everything that's fun and young about the Coca-Cola brand. It shows two kids falling in love, Cokes in hand, at a Six Flags. They ride the rides, but in between, they laugh and play—and don't kiss. That's right, you thought they'd kiss, but that's too cliché. With unbearably sweet innocence, our hero accidentally touches the girl's hand, and she draws a heart on his palm, and then she puts her head on his shoulder as the sun goes down. But there is no kiss and no suggestion that either of them wants anything more than to spend a perfect day together. It warms the old heart cockles with simple, classic storytelling, and provides a refreshing breather from today's cynical world. The ad, directed by Aaron Ruell, is set to air during the NBA playoffs. Credits below.
CREDITS
Client: Coca-Cola
Agency: Fitzgerald+CO
CCO: Noel Cottrell
CD/CW: Mitch Bennett
CD/AD: Wes Whitener
EP: Christine Sigety
Production Co.: Biscuit Filmworks
Director: Aaron Ruell
Managing Director: Shawn Lacy
Managing Director: Holly Vega
Producer: Tracy Broaddus
Editorial: Arcade
Editorial: Kim Bica
Managing Partner: Damian Stevens
EP: Nicole Visram
Producer: Kirsten Thon-Webb
Music Composition: MassiveMusic
EP: Keith Haluska
Producer: Courtney Jenkins
CD: Elijah B. Torn
FX/Online: Airship
Artist: Matt Lydecker