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Ad of the Day: Legacy

Attention smokers. You're not just destroying yourselves. You might also be destroying the planet. As Earth Day 2013 has again reminded us, environmental advertising is often not as engaging as it...

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For Marketers, Sentimentality Trumps Slapstick

Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals. But a...

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Outsider Agencies Are Drawn to NYC Like Moths to a Flame

New York is a humbling market—but big fish from smaller ponds just can’t seem to stay away. Take Leo Burnett, for example. Its New York office’s biggest account win since opening in 2011—Chobani...

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Is This the Most Horrifying Film-Festival Ad Ever?

IDEA: "It's only a movie." That was Alfred Hitchcock's line to actors who took themselves too seriously. But it's also literally true for viewers. What feels like a lived experience is merely the...

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Carmichael Lynch Finds Brilliant New Use for 100-Year-Old Water Tower on Its...

Minneapolis ad agency Carmichael Lynch turned the century-old water tower on the roof of its building into an art installation. Students from the Minneapolis College of Art and Design contributed...

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Ad of the Day: Coors Light

You're hanging out at the pool, just trying to relax on a sunny Florida day and say hi to some foxy babes, and you say to yourself, "Hey, I'll get a Coors Light," because it's important to hydrate,...

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Beefy Burglar's Bungling Becomes a Viral TV Spot

Talk about beef jerky. The trend of using actual security-camera footage in ads continues, with Kent's Meats & Groceries in Redding, Calif., setting footage of a botched burglary to the theme from...

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Ad of the Day: Kimpton Hotels

Life is short and full of pain. And there's nothing worse than being stuck in a lifeless hotel room on the most stressful business trip of your life—reports sprawled about, a calendar you can't make...

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'Baby Got Back' Is Back Again, This Time in a Charmin Commercial

In the annals of advertising, there are some songs we just keep coming back to. "Baby Got Back" is one of them. From hawking Burger King's SpongeBob meal to bustin' out the D-grade talent for...

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This Toronto Agency Skipped the Product Placement and Released a Feature Movie

SpecsWho Clockwise from top: Partners (creative) Rich Pryce-Jones, David Crichton, Randy Stein, Scott Dube; Bob Shanks, managing partner, business; David Chiavegato, partner, creativeWhat Advertising...

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Jaguar's New Branded Film Is 13 Minutes Long, but Still Worth the Ride

When it comes to branded content, the better the content, the better the branding. And so it goes with Desire (below), a short film from ad agency The Brooklyn Brothers and Ridley Scott's production...

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Nature Valley Trail View, Celebrated Digital Campaign for the National Parks,...

Last year, granola-bar brand Nature Valley and ad agency McCann New York unveiled one of the most ambitious digital campaigns of the year, Nature Valley Trail View, which created a first-of-its-kind...

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Ad of the Day: Land Rover

The star of most car commercials, for obvious reasons, is the car. Even when a famous athlete, handsome actor or Sports Illustrated swimsuit model appears in the picture, their job is to show off the...

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U.S. Senators Paired With Shooting Victims on Powerful Gun-Control Website

"They Don't Work for You," a gun-control campaign from Brooklyn design shop Guts & Glory, is designed to stir the emotions of the faithful and give them simple, direct and proactive ways to...

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Work It, Kitty! Cats Get Toned With Aerobics Routine From Temptations Treats

Cats doing aerobics? DDB Chicago's amusing new video for Temptations cat treats is likely to blow up the Internet. No wonder Temptations-eating felines have the leg muscles to be able to cling so...

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Ad for Bike Light Illuminates Cycling Magazine's Entire iPad Edition

Here's a clever idea from Publicis Frankfurt—an ad for a bike light that readers must "turn on" in order to be able to read an intentionally darkened version of a cycling magazine. Too intrusive?...

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Adorable Coca-Cola Ad About Young Love Is Sort of Perfect

This adorable little spot from Fitzgerald + Co. encapsulates everything that's fun and young about the Coca-Cola brand. It shows two kids falling in love, Cokes in hand, at a Six Flags. They ride the...

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Google Chrome's Ad With Stewie From Family Guy Is Super Irritating

Stewie Griffin, the 1-year-old prodigy from Family Guy, is a lovable character, but man can he get annoying. In this 15-second spot from BBH for Google Chrome, he proves just that. "Mom! Mom! Mommy!...

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Nathan Sorrell, Overweight Jogger From Famous Nike Ad, Loses 32 Pounds

Nathan Sorrell, the heavy kid from Nike's infamous "Jogger" ad by Wieden + Kennedy, has lost 32 pounds since last summer—and plans to lose 30 more. The London, Ohio, native, now 13, returned to the...

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Newcastle Brown Ale Lovingly Salutes Its Founder, and the Worms That...

"Col. James Porter was laid to rest in Morpeth, where worms began eating his body." Droga5 delivers one of the best commercials ever about a company's founder—for Newcastle Brown Ale. Read more about...

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