Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 11736

YouTube Debuts Targeting Tools to Help Marketers Reach the Growing Legion of Cord Cutters

$
0
0
YouTube is launching targeting tools to better help marketers engage with hard-to-reach audiences, a growing problem for marketers eager to engage with viewers abandoning linear TV in droves. The launch, announced today, will give advertisers the ability to engage audiences watching live TV on YouTube as well as those watching on-demand videos on the video-sharing...

Viewing all articles
Browse latest Browse all 11736

Trending Articles