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Adweek’s 2018 TV Hot List: The Year’s Biggest and Buzziest Shows, Networks...

In the era of Peak TV, the degree of difficulty is higher than ever for shows and networks as they try to make an impact with viewers. That's what makes this year's TV Hot List winners so impressive,...

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These Print And Digital Publishers Are Redefining What It Means to Be a Media...

It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine...

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How Adweek Media Visionary Ellen DeGeneres Built a Media Empire

When you talk to Ellen DeGeneres, what you see is what you get. Off stage, away from the cameras, Adweek's Media Visionary is as genuine and thoughtful as the likable persona she's cultivated during...

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MIT Is Making a Record Investment in AI With Its New $1 Billion College

One of the leading institutions in artificial intelligence research is spending big on a new hub for its study. The Massachusetts Institute of Technology said Monday it will establish a $1 billion...

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Facebook Is Taking Aim at Posts With False Information About How to Vote

Facebook continues to take steps to safeguard the upcoming midterm elections in the U.S., announcing late Monday that it is targeting posts containing misrepresentations about how to vote. Public...

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Obviously Caters to Its Clients With an Army of Influencers

It's not obvious why full-service influencer agency Obviously got its name--unless you know a certain inside joke. The shop's founder and CEO, Mae Karwowski, said that when she was working at lifestyle...

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Blockchain Isn’t Just a Buzzword Anymore. How Advertisers Are Testing Its...

Perhaps Dunkin' should change its tagline to Running on Blockchain. Early next year, the company, using blockchain technology from a startup called iPowow, will let TV viewers who have watched a...

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ABC Is Giving Itself a Roseanne Do-Over With The Conners

Few recent TV shows have exploded on the scene--and then imploded--with the force and speed of ABC's Roseanne revival last spring. The sitcom debuted in March to 18.2 million viewers and a 5.2 rating...

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This Refinery29 Co-founder Is No Stranger to Leaps of Faith

Making courageous moves amid a lot of uncertainty has colored the life of Christene Barberich, the global editor in chief and co-founder of Refinery29, the lifestyle-focused media company. Take, for...

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How Big Tech Is Working With Nonprofits and Governments to Turn Data Into...

As Hurricane Michael approached the Florida Panhandle, the Florida Division of Emergency Management tapped a tech company for help. Over the past year, Florida's DEM has worked closely with GasBuddy, a...

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Infographic: The Top Brands That Are Truly Capitalizing on Influencer Marketing

Anyone with an Instagram account can see that brands are utilizing influencer marketing, but which brands are really capitalizing on it? Influencer marketing platform Mavrck analyzed the categories and...

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YouTube Debuts Targeting Tools to Help Marketers Reach the Growing Legion of...

YouTube is launching targeting tools to better help marketers engage with hard-to-reach audiences, a growing problem for marketers eager to engage with viewers abandoning linear TV in droves. The...

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Orangetheory Invites 300 Million People to Work Out for Free as Daylight...

For shame, people! You say you have no time to get fit but yet you're frittering away untold hours binge-watching, Twitter warring and Fortnite playing. Just because you sometimes bust a sweat does not...

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Paul G. Allen, Microsoft Co-Founder, Sports Owner and Philanthropist, Dies at...

Leaving a sizable legacy in technology, innovation, sports and philanthropy, Microsoft co-founder Paul G. Allen died Monday at the age of 65 in Seattle due to complications related to non-Hodgkin's...

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Q&A: Time’s Creative Director on Designing Covers for the News Cycle

After winning Adweek's Cover of the Year award for its series of covers depicting President Trump in a storm, we caught up with D.W. Pine, creative director at Time, about the process behind the covers...

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How Specific Consumer Benefits Allow a Brand to Reach the Deepest Corners of...

Isolating product benefits and connecting them to customers is marketing 101. For some reason, it's always been easier in theory than in practice. From hospitality to pharmaceuticals, there's no clear...

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Trick or Treat: Halloween Was a Hot Topic on Facebook and Instagram in September

Halloween and Labor Day were Hot Topics on Facebook in September, and the two holidays also heated up Instagram, but in reverse order, according to Facebook IQ, the social network's research arm. Colin...

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Why a Chief Growth Officer Won’t Fix Your Company’s High CMO Turnover Rates

At 44 months, the average CMO tenure is one of the shortest in the C-suite, according to a report this year from Spencer Stuart. On the retail side, new data from a survey of 100 marketing leaders...

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Why These 3 Anticipated TV Shows Fell Flat

Last year, 487 scripted series aired on broadcast, cable and streaming outlets. This year, Netflix alone has cranked out about 700 original series. Let that sink in for a second. Yeah, that's a whole...

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Facebook: Here’s How to Add a Feeling or Activity to a News Feed Post

Did you know that Facebook allows you to share your current feeling or activity in News Feed posts? For instance, if you're currently watching a movie, you can add "Watching [movie name]" to your post...

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