Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 7988

In These Charmingly Creepy Halloween Ads, the Undead Want to Talk to You About Life Insurance

0
0
Life insurance is a serious topic that usually includes suitably sober advertising. Indeed, keeping your loved ones taken care of is important, but marketing's approach to sparking a conversation on the topic is often too solemn to get past our mental barriers of denial when it comes to our own mortality. Farmers Insurance, working with...

Viewing all articles
Browse latest Browse all 7988