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Oculus Co-founder Leaves Facebook Just a Month After Instagram Co-founders

The co-founder of Oculus is leaving Facebook. Brendan Iribe, who created the viral reality platform six years ago, announced in a Facebook post today that he's departing the company four years after...

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In These Charmingly Creepy Halloween Ads, the Undead Want to Talk to You...

Life insurance is a serious topic that usually includes suitably sober advertising. Indeed, keeping your loved ones taken care of is important, but marketing's approach to sparking a conversation on...

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Haymaker’s Chief Creative Values Hybrid Talents Above All

When Jay Kamath first hit the job market with his newly earned architecture degree in 2005, the advice he received from those in the field wasn't exactly encouraging. "A lot of architects I was meeting...

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What a Decentralized Web Means for Digital Advertising

Startups have been working on projects to decentralize the web for years--it was even a plot point in the last season of HBO's Silicon Valley--but tongues really began wagging when the father of the...

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This Creative Shop Focuses on Women Over 40, a Group Advertising Often Ignores

Touching women's hearts and treating them the right way is no passing fancy for a creative agency called Fancy. Katie Keating and Erica Fite formed the shop in 2011, years before sex-related issues...

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This Ad for Ubisoft’s New Game Is a Heart-Pounding, Fantastic Voyage to Wild...

Star light, star bright, first star I see tonight, I wish I may, I wish I might ... blast off this rock and kick some intergalactic butt! That dream comes true for an imaginative schoolboy during...

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Prepare for These 4 Changes on Facebook Within the Next Year

After a tumultuous year for Facebook, it's unsurprising that many of the company's advertising changes revolve around the proper handling of user data. Updated regulations, including the General Data...

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While the Quick Fix Is Alluring, There’s Usually a Better Option That Will...

When things around you are changing fast, a simple answer can feel like a lifeline. When you need to make changes, but don't know where to start, the allure of the shortcut can be hard to resist. But...

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Facebook: Here’s How to Turn on Job Alerts

Did you know Facebook allows you to turn on job alerts, so you're notified when new job listings are posted in your area? Our guide will show you how this works. Note: These screenshots were captured...

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Meredith Finds New Owner for Fortune Magazine

Days after finalizing the sale of Time magazine, Meredith announced today that it intends to sell another Fortune magazine and its assets, which came with its Time Inc. acquisition. The $150 million...

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Kids Fact-Check Their Parents in Hysterical Ad for New Zealand Telecom

A reminder for us all: "Fake news" is not a recent invention. In fact, we were all raised with a significant amount of alternative facts (or, you know...total lies) that we've largely written off as...

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How to Execute a Successful Sponsorship Without Wasting Time and Money

Managing a holistic marketing budget is all about making trade-offs across channels. Of all the marketing tools in your arsenal, are sponsorships the right way to spend your limited budget? Maybe....

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Heat Asks 3% Conference Goers to Check Their Privileges at the Door

At the seventh annual 3 Percent Conference, which is being held Thursday through Friday in Chicago this year, Deloitte-owned Heat wants guests to be "as aware of your privileges as the coat on your...

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Yellow Tail Is Using Its Clever Regional Super Bowl Ad Buy Strategy for a...

Three years ago, Yellow Tail became the first wine company in nearly 40 years to air a Super Bowl spot. Now, the brand has announced plans to return with a 30-second spot using the same regional buy...

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Sorrell’s S4 Capital Is Bidding Against BlueFocus to Acquire Programmatic...

Martin Sorrell's S4 Capital is in the throes of a bidding war to acquire MightyHive, which claims to be "one of the largest and fastest-growing programmatic buyers in the world," with interested...

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ANA Report Hints at Potential Legal Pitfalls for Media Agencies

The Association of National Advertisers released a white paper dealing with the potential legal actions media agencies may face for nontransparent practices as part of a "long-term, industrywide...

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These 4 Must-See Campaigns Featuring Strong, Bold Women Were Just Recognized...

While the ad world may, at times, continue to struggle in its quest for better representation in its output, the 3% Movement honored advertising that showed the resilience, ambition and courage of...

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This Heart-Melting Animated Short Shows the Intimate Power of Kindness and...

"It takes a village" may sound like a bit of a cliche, but it's also true. Navigating this world by yourself is extremely tough; the right support can not only help you survive but also thrive. To...

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Why the Sharing Economy Has Come to Apparel

Consumers live in a world where they can rent someone else's apartment for a weekend, or furniture, or luxury handbags or even a bridesmaid--and now, shoppers can add clothing from their favorite mass...

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Q&A: Bloomberg Media’s Global CRO Discusses the Modern Sales Team

Keith Grossman loves his job, as he views it as a giant puzzle, with interconnecting pieces to form a bigger picture. As the global chief revenue officer of Bloomberg Media, Grossman oversees about 250...

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