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How the Rise of D-to-C Brands Is Helping Digital Ad Spend Defy Gravity

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Despite concerns over inventory quality and questions over trading practices, advertisers spent a record amount on digital media in the first half of 2018, with the rise of direct-to-consumer (d-to-c) brands and mobile commerce helping to spur spend to $49.5 billion. Advertiser spend on digital rose 23 percent from a year earlier and grew from...

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