Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 10028

How the Rise of D-to-C Brands Is Helping Digital Ad Spend Defy Gravity

0
0
Despite concerns over inventory quality and questions over trading practices, advertisers spent a record amount on digital media in the first half of 2018, with the rise of direct-to-consumer (d-to-c) brands and mobile commerce helping to spur spend to $49.5 billion. Advertiser spend on digital rose 23 percent from a year earlier and grew from...

Viewing all articles
Browse latest Browse all 10028

Latest Images

Trending Articles





Latest Images