Timeline: Busy Philipps Is an Overnight Success 20 Years in the Making
From playing Kim Kelly, everyone's favorite Freak, to a stint as an ER intern, an award-winning turn in Cougar Town and a tasty soup endorsement, Busy Philipps has paid her dues and then some. Here's a...
View ArticleLatest ‘Love Has No Labels’ Spot Asks Why It Takes Devastating Events to...
R/GA's latest iteration of its "Love Has No Labels" campaign for the Ad Council questions why it takes catastrophes like natural disasters to get people to put aside their bigotries and just help each...
View ArticleSnapchat Is Rolling Out Friendship Profiles, Bitmoji Stories and Bitmoji Merch
Snapchat revealed two new features and one new ecommerce initiative Tuesday morning. The messaging application debuted Friendship Profiles, which contain all of the content--images, videos, messages,...
View ArticleCoca-Cola Wiped Its Social Media Accounts, Then Relaunched With a Positive,...
If you looked at any of Coca-Cola's social media accounts over the weekend, you may have noticed ... well, nothing. Not that there was nothing new, but there was no content at all. The brand wiped all...
View ArticleFacebook Shared 5 Holiday Shopping Season Tips for Marketers
Conversations about the holiday shopping season are already happening on Facebook, as the social network reported that some 19 million people generated about 40 million related interactions from Nov. 1...
View ArticleYouTube Music’s Largest Campaign Features Latin Stars Like Karol G and J Balvin
Timed to the Latin Grammy music awards, YouTube Music is launching a new campaign, the first of its kind at this scale, featuring a range of popular Latin artists, including Anitta, Karol G and J...
View ArticleThe Golden Age of Branded Television Will See Brands Seamlessly Integrated...
Boutique fitness brand seeks hot new series to Netflix and chill with. I live healthy, but don't worry, I won't be counting your calories. Youthful, but wise beyond my years, with a sense of adventure...
View ArticleApply Now for Adweek’s 2018 Media Agency of the Year
Pitching. Planning. Procurement. And, of course, RFPs. As 2018 comes to a close, we can definitively say that anyone who thought 2016 would mark the end of the competitive frenzy dubbed "Mediapalooza"...
View ArticleHow the Rise of D-to-C Brands Is Helping Digital Ad Spend Defy Gravity
Despite concerns over inventory quality and questions over trading practices, advertisers spent a record amount on digital media in the first half of 2018, with the rise of direct-to-consumer (d-to-c)...
View ArticleFacebook and Macy’s Holiday Partnership Is a Testing Ground for Both Brands
Sometimes opposites attract and in the case of Macy's and Facebook, that tension is all part of the allure. The social media giant is partnering with the retailer to bring 100 small ecommerce...
View ArticleE-Cigarette Maker Juul Labs Is Shutting Down Its U.S. Facebook and Instagram...
E-cigarette manufacturer Juul Labs responded to concerns expressed by Food and Drug Administration commissioner Scott Gottlieb by outlining several steps it is taking to keep its products out of the...
View ArticleClass-Action Lawsuit Alleges Avon Discriminated Against Pregnant Women
A New York law firm has filed a class-action lawsuit on behalf of two former Avon employees alleging the beauty company practiced "systematic discrimination" against women "based on pregnancy,...
View ArticleThe 2018 Elections Were Packed With Memorable Ads. So Which Candidates Won?
There was something decidedly different about this year's wave of political ads. Traditional methods made way for compelling, breakthrough work that used digital storytelling to strong effect....
View ArticleAdweek’s Brand Genius Awards Celebrated the Best in Brand Building
On Nov. 7 in New York, Adweek held its Brand Genius Awards, which has stood as one of the industry's top honors for almost 30 years. Our senior editors crowned the prime examples of brand building in...
View ArticleOnline Grocery Delivery Is Still Wildly Experimental
When you consider all of the available online grocery delivery options in the U.S., it's hard not to think grocers and platforms alike are throwing stuff against the wall to see what sticks. Sure,...
View ArticleThe Funny or Die Creative Behind Monetizing Some of Your Favorite Viral Videos
It took Molly Smith a mere five days after graduating in 2013 from the University of Minnesota to pack up her life and head to Los Angeles in pursuit of her dream: working in the entertainment...
View ArticleFor Production Company Summerjax, It’s All About Trust and Collaboration
Manhattan Beach, Calif., neighbors Lauren Tanzer and Wimberly Meyer were having conversations about new motherhood and marketing in 2013 when they began cooking up a plan to disrupt the industry. Five...
View ArticleFacebook Is Ramping Up Its Career-Development Efforts With a New Site, Other...
Facebook took the next step toward honoring its June pledge to train 1 million small business owners in the U.S. on digital skills by 2020 with this week's debut of career-development site Learn With...
View ArticleOn the Adweek Podcast: How 11/11 Became Shopping’s Biggest Day
What would you guess is the world's biggest shopping day? Black Friday? Maybe Cyber Monday? What about Prime Day? No to all of the above. The biggest shopping day of the year is actually Nov. 11,...
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