The Future of Television Will See Massive Waves of Digitization and Data Usage

Media history is repeating itself, and paying attention will pay off. In the 1990s when the internet hit computer screens, content came first. Ads and the data to optimize those ads soon followed, quickly blossoming into a multi-billion-dollar industry. Today, nearly 30 years later, it's happening again--this time with the digitization of TV. Again, content...