Victoria’s Secret CEO Jan Singer Is Leaving the Company
Jan Singer, the CEO of Victoria's Secret Lingerie, is leaving her post, according to Bloomberg. Singer was with Victoria's Secret for a little over two years, joining the company in September 2016. As...
View ArticleThe Future of Television Will See Massive Waves of Digitization and Data Usage
Media history is repeating itself, and paying attention will pay off. In the 1990s when the internet hit computer screens, content came first. Ads and the data to optimize those ads soon followed,...
View ArticleWalmart and Ford Are Testing Autonomous Delivery in Miami
Two American institutions are partnering to deliver groceries to your door. Walmart and Ford, bridging Arkansas and Michigan via a test in Miami will "explore delivery with autonomous vehicle...
View ArticleNeed a Bit of Holiday Warmth? This Ad’s Animated Tale of a Nervous Elf Is on...
There are typically two approaches to creating an ad with global appeal. The less interesting (but more common) way is to simply strip away all details and unique elements until it's stylized to the...
View ArticleNielsen Social Content Ratings, Week of Nov. 5: The People Chose the People’s...
The People's Choice Awards on E! was the top choice of people on Facebook, Twitter and Instagram in terms of interactions during the week of Nov. 5, according to Nielsen Social Content Ratings. The...
View ArticleIndependent Ad Tech Sees Opportunity Amid the Escalation of the Walled Gardens
Google is facing a fresh challenge to its domination of the online advertising market with the emergence of an alliance between Adobe and Flashtalking, which is taking an enemy-of-my-enemy-is-my-friend...
View ArticleCelebrity Cruises Picks TBWA’s Lucky Generals as Global Creative Agency of...
Celebrity Cruises, part of the Royal Caribbean group, has awarded its global creative account to London-based Lucky Generals. The decision, which came down several weeks ago, followed a competitive...
View ArticleOver $1 Billion Has Been Raised via Facebook’s Fundraisers Feature, Donate...
Facebook announced Wednesday that since it debuted charitable giving tools in 2015, people have raised more than $1 billion for nonprofits and personal causes via its Fundraisers feature and Donate...
View ArticleIt’s Time for Marketers to Stop Misrepresenting Fathers in Marketing as...
Being a positive male role model is a more nuanced endeavor than in previous generations--and for good reason. With the gender pay gap continuing to dissolve, cracks in the glass ceiling finally...
View ArticleWith Ex-Condé Nast Star Phillip Picardi at the Top, Out Magazine Looks to Expand
Phillip Picardi is only days in as Out magazine's editor in chief and the publishing superstar (who quickly rose the ranks at Cond? Nast) has enthusiastically taken the reins with a specific vision for...
View ArticleSeventeen Magazine Cutting Publication Schedule to ‘Special’ Issues Only
Seventeen magazine says they will only print special issues next year, timed around news events and "key moments" for readers as Hearst prioritizes growing its brands digitally. "Seventeen is leading...
View ArticleAdvertisers Spent $5.25 Billion on the Midterm Election, 17% More Than in 2016
The dust hasn't completely settled on the 2018 midterm elections yet, with a few races still in limbo. However, broadcast, cable and digital outlets are tallying their ad revenue haul from this year...
View ArticleThe Ability to Remove Messages From Facebook Messenger Has Finally Gone Live
The ability to delete messages from Facebook Messenger, which was teased last week in the release notes for version 191.0 of the Messenger iOS application, has become a reality, but only in a few...
View ArticleCalls for a Facebook Crackdown Increase After Damning NYT Report
In the wake of a New York Times report detailing Facebook's public and private actions in the face of crises related to Russian disinformation, Cambridge Analytica and government scrutiny, some...
View ArticleCoca-Cola’s Polar Bears, Now 25 Years Old, Return to Share Their Rules for a...
If you want to feel old, drink in the fact that Coca-Cola's beloved polar bears are now 25 years old. In a 45-second Christmas ad created by agency David Sao Paulo, the bears offer life lessons akin to...
View Article‘Price on Our Lives’ and L.A.’s Logo Just Won Grand Prix at the Epica Awards
AMSTERDAM--U.S. agencies took home a third of the top honors tonight at the Epica Awards, a competition judged by international advertising journalists from Kazakhstan to London. The Grand Prix for...
View ArticleMark Zuckerberg Denies Knowing About Facebook’s Work With Oppo Research Group
Facebook CEO Mark Zuckerberg today announced the company is taking steps to improve the health of the social media platform, including establishing an independent body to review the removal of content...
View ArticleHere Are the Winners of the Third Annual Shorty Social Good Awards
The Third Annual Shorty Social Good Awards--which highlight the best marketing campaigns in support of causes--were handed out Thursday night at Current in New York. The event was hosted by Dulc?...
View ArticleDigital Stats of the Week, Follow the Money Edition
Next week, millions of people will travel far and wide to gather with friends and family. At my house, we'll stuff our faces with turkey and stuffing and mashed potatoes, followed by loosening our...
View ArticleIndie Agency Omelet Cooks Up a Fresh Brand Identity That Finally Plays on...
Omelet, the quirky Los Angeles indie agency that can bring an audience to tears with an ad for a 158-year-old insurance company, has introduced a bolder, more playful brand identity that better defines...
View Article
