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Independent Ad Tech Sees Opportunity Amid the Escalation of the Walled Gardens

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Google is facing a fresh challenge to its domination of the online advertising market with the emergence of an alliance between Adobe and Flashtalking, which is taking an enemy-of-my-enemy-is-my-friend approach. The pairing comes as independent ad-tech players eye an opportunity to compete against the ad-tech giant amid the rising tide of privacy concerns and market...

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