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Despite Regulation Fears, Marketers Are Still Investing Heavily in Data

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Marketers might hand-wring about the prospect of privacy regulations and the continued impact of the European Union's General Data Protection Regulation (GDPR), but they're still spending big on data. By the end of the year, companies are expected to have spent more than $19 billion on buying, managing, processing and analyzing third-party audience data, a...

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