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Film Marketers Need to Stop Wasting Time and Money Advertising to People Who Don’t Care About Their Movies

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When it comes to the movie box office, bright spots like Ralph Breaks the Internet, Creed II and A Star Is Born are lifting the spirits and fortunes of Hollywood studios. It is much-needed good news as theater attendance continues to decline. In the U.S. and Canada, fewer people went to the movies in 2017...

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