Report Ranks OMD as Top Media Agency in U.S. and Worldwide by Billings,...
Paris-based consultancy COMvergence has released its annual ranking of top global and U.S. media agencies by projected 2018 buying billings and market share. Omnicom Media Group's OMD tops both lists....
View ArticleThere Were Some Heavy Additions to Facebook’s Messenger Lite This Week
Facebook is adding some beef to Messenger Lite. The slimmed-down Android application, designed for emerging markets and areas with poor internet connectivity, debuted in October 2017 in the U.S.,...
View ArticleYouTube Rewind 2018 Is Here, and It’s a Fortnite-Themed Mashup of All the...
There are few cultural phenomena on the scale of YouTube Rewind, a head-spinningly packed recap of the video influencers, memes and moments of the year. Last year's clip was viewed more than 200...
View ArticleFacebook Diversity Leader and Recruiting Manager Heads to 4A’s
The 4A's has snagged Facebook executive Simon Fenwick as its executive vice president of talent engagement and inclusion. Fenwick will oversee the organization's diversity, learning and development...
View ArticleLiving Coral Is Pantone’s 2019 Color of the Year
Say so long to millennial pink. Another pink-tinted hue is set to take over in 2019--according to Pantone, at least. The company announced today that Living Coral, a bright coral shade, is its 2019...
View ArticleNielsen Social Content Ratings Is Now Tracking Social Media’s Top TV Talent
Nielsen Social Content Ratings added a new chart for the week of Nov. 26, which tracks the top TV talent on social media, and Tyra Banks finished atop the inaugural list for her role in Life-Size 2: A...
View ArticleWorkplace by Facebook Achieves ISO 27018 Certification
Facebook's Workplace by Facebook enterprise solution achieved ISO 27018 certification, meaning that it meets the International Organization for Standardization's privacy-focused international standard...
View ArticleFacebook Revealed Several Updates to Its Test of Subscriptions to Instant...
Facebook announced several updates to its test of subscriptions to Instant Articles, as well as 26 new publishers that were added to the test group. The social network began testing subscriptions in...
View ArticleFollowing Anti-Gay Tweets, Kevin Hart Steps Down as Oscar Host
This week, ABC and the Academy of Motion Pictures had tapped a new celebrity Oscars host who seemed to have the Midas touch with brands--Kevin Hart--to help reverse the ceremony's ratings spiral. "I...
View ArticleOmnicom Executive Mainardo de Nardis Is Stepping Down After 38 Years in the...
Mainardo de Nardis, executive vice chairman of Omnicom Media Group, announced to employees this morning that he will be stepping down from his position and leaving the holding company world after...
View ArticleThe First Avengers: Endgame Trailer Is Exactly as Bleak as You’d Expect After...
If you've seen Avengers: Infinity War, you know that it ends on the most soul-crushing note in the history of the Marvel Cinematic Universe. (That's your cue to stop reading if you'd rather avoid...
View ArticleGlued to Your Phone at the Dinner Table? Marshawn Lynch Wants to Have Some Words
Will we ever collectively return to a time when dinners around the table included little more than food, your friends or loved ones, and polite conversation? Let's be real--probably not. In this...
View ArticleYouTube: Here’s How to Add Stickers to a Stories Post
YouTube recently expanded the availability of its Stories feature to eligible creators with more than 10,000 subscribers. YouTube Stories lets content creators share photos and videos on their channels...
View ArticleFilm Marketers Need to Stop Wasting Time and Money Advertising to People Who...
When it comes to the movie box office, bright spots like Ralph Breaks the Internet, Creed II and A Star Is Born are lifting the spirits and fortunes of Hollywood studios. It is much-needed good news as...
View ArticleHow Online Reviews Can Foster a Deeper Connection Between Brands and Consumers
Influencers and anything social media are the words du jour in brand building. Brands are clamoring to create branded connections via tactics like Instagrammable moments or encouraging their users to...
View ArticleBud Light Brings Its Love of Music and Sports Together With a Super Bowl...
Bud Light is known for making a big splash during the Super Bowl, debuting many memorable ads over the years, including its 2018 spot featuring the Bud Knight and the "Dilly Dilly" universe. While the...
View ArticleTourism Australia Sends $50 Million Global Account to M&C Saatchi
Tourism Australia has named M&C Saatchi as its global agency of record. The contract runs for three years, with an option to extend the assignment for two periods of 12 months. M&C Saatchi New...
View ArticleBarnes & Noble Promotes Booksellers Over Algorithms to Get Shoppers In Stores
Sometimes shopping online for holiday gifts seems like the easy way out, but when looking for something really special and personal, Barnes & Noble believes going to the store is essential to...
View ArticleBird Creates a Car-less Society and Blissful Escape From Traffic in Animated...
Bird, the electric scooter company whose two-wheeled vehicles are becoming an increasing presence across American cities like San Jose, Nashville and Austin, decided to go the animation route for its...
View ArticleHow WPP’s Essence Uses Machine Learning to Improve Media Buying Results
WPP is poised to announce a seismic overhaul to its organizational operations, according to reports, with some sources suggesting a systematic change to its approach to media planning and buying is in...
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