Tourism Australia Sends $50 Million Global Account to M&C Saatchi

Tourism Australia has named M&C Saatchi as its global agency of record. The contract runs for three years, with an option to extend the assignment for two periods of 12 months. M&C Saatchi New York's SS+K led the pitch for the U.S. account, aided by Technology, Humans And Taste (THAT), a New York-based boutique agency...