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How WPP’s Essence Uses Machine Learning to Improve Media Buying Results

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WPP is poised to announce a seismic overhaul to its organizational operations, according to reports, with some sources suggesting a systematic change to its approach to media planning and buying is in the offing. Prior to the change in WPP's leadership earlier in the year, Essence-a programmatic specialist media agency it acquired in late 2015-has...

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